January, 2015

If you're marketing to the high tech sector, the marketing tactics that work so well for most demographics could be your undoing. Those in the tech industry are bombarded with marketing messages to the point they have become not just blind and deaf to them, but often disdainful of them. If you want your products to win a share of this audience, your marketing must truly connect. read more

Sometimes, we get so obsessed with metrics that we forget to focus on the ones that really matter. On the web, popularity certainly brings visitors, but that doesn't necessarily translate into leads, or our ultimate goal – sales. Focusing your marketing on the right market will generate more leads and sales for your marketing dollars. read more

Foster Law, P.C. was looking for a more modern, friendly and relatable website for their clients. The site also needed to be responsive so that it could be viewed on any mobile device and therefore help to attract more leads. read more

SEO efforts should start when you are building your website – they should never be an afterthought. One of the cornerstones of great rankings is high-quality web design and development. read more

Fitness Blender came to efelle looking for a completely customized solution. The Segars were looking to allow for a more customizable experience for their followers. This solution included building out a personal calendar system that would allow users to create a free account to control their own workout calendar by adding videos to specific days, saving their favorite workouts... read more