How an SEO Audit and Recrawl Can Fix Your Website's Search Engine Optimization Problems
How an SEO Audit and Recrawl Can Fix Your SEO Problems
Use an SEO Audit to Identify Problems and Recrawl the Fixes to Boost Visibility
An SEO audit is a smart option for sites suffering from changes to the Google algorithm and technical website issues. Algorithm changes in the past two years have been particularly difficult for websites that rely on advertising revenue and affiliate programs. Correcting SEO problems to comply with Google’s preferences can breathe new life into your website.
Common Problems
A drop in web rank can happen for many reasons. The Panda update was painful for many. Other sites may have experienced a slow degradation in rankings as other competitors move into the niche. Site migrations and poorly implemented redesigns can cause SEO headaches as well. Whatever the cause of your SEO trouble, the first step in fixing it is a site-wide SEO audit.
How an SEO Audit Works
An SEO audit involves reviewing all the indexed pages on a website using several different tools to reveal problems. Broken links, links to sites with poor reputations, overly complex site navigation, slow page loads and other issues can be uncovered during the process. Your auditor should be able to provide you with a report of the problems found during the audit, plus a plan to address each one. You should share this plan with everyone involved in web development at your organization to gain their input as well.
The action plan may simply include coding changes, removing certain links from the site or correcting broken ones. It could also include new web marketing methods that will help you compete with others in your niche.
Correcting Problems
Your team can take this audit and set to work correcting the problems. But leaving it at that sets you up for serious pitfalls. That’s because designers and developers may not have an SEO mindset. They may not realize that simplifying the navigation means completely replacing the old code, not just hiding the old navigation and adding in new.
Ideally, your changes will be implemented and submitted to the auditor the same day. A second SEO audit will uncover any corrections that have not been implemented correctly, allowing you to make changes before Google has a chance to crawl the site again.
Forcing a Recrawl
If you miss the boat on that, your auditor can always force a Google recrawl through a handy Google tool. Google Webmaster Tools has a feature called “Submit URL to Index.” Instead of waiting an uncertain amount of time to be reindexed, your auditor can submit the site and it will usually be indexed within a day. Your auditor will know how to use this tool.
Recover from SEO problems quickly by asking us for an audit.
Work with the team that boasts 100 percent client retention. Efelle Media has been providing top-notch web services including development, marketing, SEO, design and more since 2005. Call 206.384.4909 or use our online contact form to arrange for a free consultation today.