Amazon Product Marketing and Optimization

Get Your Products Noticed on Amazon—The World's Largest Online Retailer

amazon_logo_plain.pngAmazon is at the forefront of the eCommerce industry. Taking advantage of its expansive platform to sell your company's goods online is an excellent idea—as long as you do it right. Amazon's offerings include millions of products, making it easy for those not optimized to get buried beneath the marketplace clutter.

At efelle, we use our deep understanding of online retail, digital marketing, and web optimization to help your products stand out from the pack. We can help your products rank better, advise on keywords and imagery, and ensure that eyes are getting on your product pages by driving traffic to your listings from elsewhere on the web.

Amazon Services Offered by efelle creative

Account Audit/Consultation Services

The Account Audit is a one-time engagement that includes six hours of dedicated work by our team. During these six hours, we analyze the client’s presence on Amazon, identify weaknesses and strengths, provide opportunities for growth and/or optimization, and communicate with the client regarding our discoveries. This service includes an Amazon Competitor Research report for one product category of choice. During this time we can also address any other Amazon-related questions and concerns and help your team develop an overall strategy.


Seller Central Services

Account Management
(North America, EU, Japan, India, and China)

efelle creative's Amazon account management services include the following:

  • Amazon account creation
  • Enrollment in Brand Registry
  • New listing creation; existing listing modification/editing
  • Amazon SEO
  • Un-gating for new categories
  • Removal of negative seller feedback (within Amazon’s TOS)
  • Inventory management, forecasting, and shipment recommendations
  • Enrollment and setup on Fulfillment by Amazon (FBA)
  • Sales and performance reports

Our team will also serve as your point-of-contact for Seller Support issues, proactively suggest new features and implementations for growth, and ensure your seller account is not in violation of the Amazon Terms of Service.

Amazon Marketing

The efelle team can suggest and implement successful marketing campaigns in Amazon's Seller Central. We also do the following:

  • Provide reports detailing results of ad campaigns
  • Market and launch new products using sponsored ads and headline ads
  • Provide recommended marketing strategies that align with company objectives, including the use of Lightning Deals, Coupons, and Promotions
  • Perform product photography and videography (optional)
  • Design and build an Amazon Storefront (optional)
  • Design and implement Enhanced Brand Content (EBC) (optional)

Customer Engagement

When it comes to engaging customers on Amazon, efelle's team can do the following:

  • Respond to customer inquiries within required timeframe
  • Issue refunds and replacement items per discretion of the company
  • Implement successful email campaigns to drive product reviews and seller feedback

Vendor Central Services

Account Management

Our team helps with a number of vendor-related items and can do the following:

  • Conduct catalog management, including listing creation and change submission
  • Enroll business in Brand Registry
  • Manage purchase orders
  • Implement Amazon SEO best practices
  • Evaluate and manage Vendor Central programs (e.g. AR View program, Launchpad, Vine, Prime Pantry, etc.)
  • Serve as point-of-contact for support issues
  • Interpret data and report figures
  • Sales and performance reports
  • Amazon Retail Analytics (ARA) Basic/Premium
  • Respond and engage with customer reviews

Amazon Marketing

You got Amazon Marketing needs? We got the skills. We can do the following:

  • Suggest and implement successful marketing campaigns in Amazon Marketing Services (AMS)
  • Provide reports detailing results of ad campaigns
  • Market and launch new products using sponsored ads, headline ads, and product display ads
  • Provide recommended marketing strategies and align with company objectives, including the use of Lightning Deals, Coupons, and Promotions
  • Perform product photography and videography (optional)
  • Design and build an Amazon Storefront (optional)
  • Design and implement A+ content (optional)

Customer Engagement

We know you're all about your customers. To help you build your brand, as part of the Amazon service we offer, we can respond and engage with customer reviews to ensure your business is always putting its best foot forward.


Case Studies

To see some of the work our team has completed for past clients, head on over to the Amazon Product Marketing and Optimization Case Studies page.

Let efelle creative Help You Optimize Your Presence on Amazon.com

We are experts in the field of SEO (search engine optimization)—that expertise is as important when marketing on a website like Amazon as it is anywhere else on the web. If you're looking to level up your eCommerce and product marketing game, get in touch with us today—we're available by phone at 206.384.4909 or you can reach out via our online contact form.

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