Online Marketing and Web Design Blog

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Why Social Media Optimization Matters


Cory James

Everyone knows that search engine optimization (SEO) is critical for businesses to thrive, but did you know that it's only one small piece of a much larger puzzle? More and more, customers are coming across new businesses via social media platforms. For this reason, savvy marketers must also prioritize social media optimization, or SMO. read more

4 Ways to Put Your Email List to Better Use


Colin Griffiths

A professionally designed business website wouldn't be complete without a way to capture email addresses from clients and visitors. When a user gives you their contact information, they've already taken the crucial first step in forming a trusting relationship; your job now is letting them know what to do—or what to buy—next. If you've been collecting emails from potential clients for some time and are looking to reignite your list, these four tips can help get you started. read more

The Importance of Online Marketing for Home Builders


Leif Parcell

The housing market in Seattle is hotter than ever—which also means it's more competitive. For home builders, that means taking every opportunity to find new clients where they live (forgive the pun). According to data, that's online. A web presence and smart online marketing are crucial for home builders, which is why professionals like the ones here at efelle can be such great partners. read more

Should You Consider a Mobile-First Website Design?


Jessica Bryant

One of the top design trends of 2017, mobile-first design is a fairly natural next step following a year when mobile browsing officially outpaced desktop usage. Customers are going mobile, marketers know it, and now, web designers are building for that. But what exactly does it mean to build mobile-first, and is it something you should consider? read more

Your Blog Probably Doesn't Need Comments


Kerry Sweeney

News networks, blogs, and online magazines have experimented with editing or changing the way they do comments; some have even gotten rid of comment sections altogether. And yet, some content marketing evangelists still swear by comments on blogs. Does your blog need comments—and why do some people still tout them? read more

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