Catarina

When companies hire us to write copy for their website, they often participate in some capacity, from gathering raw content to drafting certain pages themselves. Many ask for guidance on the best way to approach writing for the Web. We've gathered a few of the main points that seem to help most people focus on what's important. read more

An essential part of blogging is sharing personal opinions of ideas, which may seem counterintuitive or against the grain as a professional; you may wonder just how much of yourself you should share on your blog... read more

Search engine optimization, or SEO, can seem like sorcery. Just about everything about a website can be scrutinized for its impact on whether or not the site shows up on the first page of a Google search-which can make a person wonder whether or not it's even worth it to try to optimize your site at all. read more

Scrolling through Facebook, it's likely that your news feed is full of "hacks." Ranging from quick and easy recipes to design or organizational ideas that make it look so simple, hacks are usually simplified or creative ways to tackle unpleasant or labor-intensive tasks. Peeling garlic? Just put it in a jar and shake it. Too cheap for boot trees? Use a pool noodle! read more

You're probably familiar with the term Search Engine Optimization (SEO) by now, and you probably know that it's really important - but do you understand how it works and how to make the most of it? read more