Small Business Mobile Websites Still a Rarity

Why your small business needs a mobile website

An increasing number of consumers are searching for local businesses on their mobile devices, so having a mobile presence can give you a competitive advantage. If you have a mobile website, local customers are instantly introduced to your brand in a mobile-friendly way when they perform searches on their smartphones and tablet devices.

Although the majority of small and medium business (SMB) owners realize that mobile marketing is important and well worth the investment, few SMBs have taken the time to ensure that their websites are compatible with the mobile web, according to
In the past, SMBs that targeted local clients mostly ignored the web because the majority of potential customers found them in the Yellow Pages. But having an online presence is vital for business owners in this day and age because the Yellow Pages have virtually been replaced by online directories, like Google Places. Mobile websites, in particular, are a huge asset to SMBs because a growing number of consumers search for information about local businesses using their mobile devices both at home and on the go.

As the founder of efelle (launched in 2005), Fred's vast work experience brings together a perfect balance of business, marketing and technology.