Compendium Inc. Website Redesign Project
Compendium is a Seattle-based company that creates tasteful and fun gifts that inspire and connect people. Their ever-growing line of books, journals, greeting cards, and children's products are sold in thousands of specialty retail gift stores worldwide.
The goal of this redesign was not only to update the design of the Compendium Live Inspired website but to put it onto a platform that better fit their needs. As a company whose main supply chain is B2B, the team at Compendium wanted to create a site that would be a place where they could expand their D2C market while maintaining a positive relationship with their distributors.
eCommerce Website Design & Development Process
Our design and development efforts for this project were truly inspired by the product content that fills the site. We wanted the colors and fonts to match the aesthetic that the Compendium team portrays through their unique products.
We began the process with a brand summit, and therewe saw that there was a disconnect between the umbrella brand of Compendium and the popular sub-brands they offer like Positively Green and Frank and Funny. This helped us understand the necessity for some hierarchy on the website between the product overview and detail pages, along with the need for faceted search on all the product pages that would allow users to search between brands, occasions, and gift types.
From there we worked collaboratively with their team to design out the homepage, creating two different concepts so that the team could have a choice between two different design paths. With that followed the subpages where we were able to tell users more about the Compendium story and products that reflected who they were and the passion of the team behind the business.
Implementing the use of headless commerce our team was able to create content rich pages through Fusion CMS where the Compendium team can update content and aesthetics of their site on the front-end with ease and without worrying about changing anything on their product line which they have full control of through Big Commerce.
A Focus on B2B & D2C
The design and function of the website then needed to be created with both the end consumer and sales team in mind. The product pages are consumer focused and informational, while we also included a "Sales Team Resources" page with stored information and resources for their B2B team.
With BigCommerce we were able to create user groups for different wholesale pricing based off of website logins on the backend. This is easily done by the Compendium team and once created, they're able to allow wholesale shoppers to order right through the site, without having to have two websites or obstructing the D2C side.