Tokita Bethune, Inc.
Professional Service Listing Website for Bellevue-Based Event Management and Marketing Company
Bellevue-based Tokita Bethune specializes in all things related to event planning and execution—from marketing to logistics to vendor management and more. Their client list is national in scope, represents a variety of industries, and includes a number of impressive names (like the Seattle Seahawks, American Family Insurance, and Starbucks).
Long-time clients of efelle creative (we designed and developed their first website way back in 2009), Tokita Bethune continues to expand each year. With their 2018 website redesign, we sought to modernize the company’s web presence to bring it back p to industry standard and help the Tokita team stand out amid the competition.
Given the shifts in technology since 2009, a paramount factor for this redesign was making the website responsive on mobile in addition to freshening up the layout.
Design and Development Successes
The Tokita design is bold and striking. The homepage opens up with a full-width masthead slider that introduces users to some of Tokita’s best-known clients and shows off hi-res imagery of their events. The next section down spotlights Tokita’s services in a series of large-image blocks; hovering on each these blocks presents users with a translucent branded purple overlay indicating clickability. Further down the homepage, users can find links off the to blog, a social media image slider, and an eye-grabbing call-to-action space that encourages user to contact the Tokita team.
These days, making websites mobile responsive is our default mode; with Tokita, we developed each element and content block to stack appropriately on a mobile screen. High-contrast, large-sized typefaces help guarantee readability across all devices, and the main navigation menu collapses into an attractive and accessible hamburger menu that helps ensure all areas of the site are close at hand regardless of screen size. Because this design is heavy on imagery, we also made sure to optimize all graphical content so that each page loads quickly no matter the performance capabilities of the machine the user is accessing it on.
A key area of this design was the Clients section. As noted, Tokita has a number of brag-worthy names on their client list and as such, it was important to highlight these items as much as possible. The Clients overview page has multiple filtering options for quicker navigation while the client detail pages provide ample space for Tokita to share details and stories related to each project.