eCommerce Web Design for Allergen-Free Vitamin Company
Vitamin Friends makes vitamins for adults and kids that are free from the top 8 allergens. The company was originally started by a group of parents who wanted to find a safe way to get their kids all the essential nutrients without having to worry about allergic reactions. They pride themselves on being a trustworthy brand for parents and kids alike.
For this redesign, they wanted things to feel fun, modern, clean and family friendly. Our main goals were to:
- Bring forward the company’s commitment to the cause of nutrition and safety
- Incorporate fun, playful elements into the design while still giving a modern, clean feel
For this website, our design team made a custom allergy-free icon and a masthead image template with doodle icons.
The site was built on Shopify and integrated with Recharge subscription app, Klaviyo email management, wholesale app, and Facebook Pixel marketing. This was a transition for Vitamin Friends. The company was previously on a different platform but wanted the extensive built-ins offered by Shopify.