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The selection of colors used in a website should not be influenced by ones? own preferences, although subjectivity has its role... read more

There's a lot that goes into a successful business and many different aspects of the site, the marketing, operations, logistics etc can play crucial roles at different stages in the life cycle of a business. read more

Getting attention is the most important part of online marketing. No matter how brilliant your ideas are, you can?t even offer them to your prospect unless you?ve made them look in your direction first read more

Landing pages are heavily used to attract customers to where you want them on your website: the sales payment page being the ultimate objective for most ebusinesses. Like everything else in life, there are right ways to go about creating a landing page and a million wrong ways. Creating a good landing page is vital because this is what many first time users are going to see of your web presence, and you cannot afford for it to be the last they see of you! read more

There's a fascinating essay on Facebook just now from the owner of the lovely Posies Cafe in Portland, about how Groupon nearly bankrupted her business. read more