Professional Service Website with eCommerce Capabilities for B2B Packaging Materials Company Based in the PNW
Alliance Packaging helps brands stand out by taking care of all their packaging needs; from the design process through to manufacturing and warehousing, Alliance has the expertise to make already awesome products shine even brighter when they reach the end user’s doorstep.
The Alliance team draws on wealths of knowledge and experience to provide their customers with high-tier service and results. They wanted their new website to reflect the top-quality work their team performs and to strikingly lay out what each of their service offerings entail. As such, strong architecture, bold graphics, and an easy-to-use interface were among the client's must-have items for this project's design and build.
Website Design and Development Successes
The website opens on a big, full-width masthead featuring a value-add statement and a zoomed-in image of what Alliance is all about. The company’s branded red is used as a background hue for the navigation header at the very top of the page, which highlights Alliance’s sister brands and links off to a business login space—this third-party platform allows clients to directly order their desired goods from the Alliance team.
Of course, these clients would be unable to place an order without first knowing what, exactly, Alliance offers. To this end, our design and development work features two primary sections: a service listings area and a portfolio area. Each is available from the ever-present main navigation menu and are broken down into easily digestible categories.
The service detail pages, for their part, are cleanly laid out and make smart use of iconography to create separation and increase recognition across the site. Also featured on the homepage, each icon represents a specific line of work and links off to the detail page for that area. These pages are consistently laid out and have great user flow, featuring lots of white space and tabbed information to make scrolling easier on the eyes.
The portfolio detail pages are equally as attractive and give the client lots of room to show off large, hi-res photos of their past work. Broken down by category, it’s easy for users to explore Alliance’s product galleries, and with each image set to “float,” the gallery items also stack attractively on mobile.
In addition to these primary areas, we also created a stunning about template that walks users through Alliance’s history and values, a locations area with an eye-catching branded map graphic, and a custom contact form.
Built on FusionCMS—a highly customizable content management system—Alliance’s new website can be quickly updated as the team gathers more work to share with prospective clients. The CMS will also allow the website to scale up beautifully as the company grows, and is optimized for search engines and devices of all sizes and capabilities.