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Project Description

Professional Services Website for Seattle-Based Athletic Performance Organization

Rooted in a love and celebration of rugby, Atavus is an authoritative source for training and education around all things related to that sport. Over the years, the company has expanded their offerings into American football, as well, and offers data-driven tackling analytics (coined "tacklytics") to athletes throughout the region.

Project Objectives

The Atavus team approached efelle looking for a website that better reflected the spirit of their featured sports and the familial bond that players and fans of each game share. They sought to highlight their performance-driven service offerings while still achieving a community-oriented feel. Ultimately, they wanted their new website to both act as a window into the brand and a mirror for the passion and culture of rugby and football alike.

In addition to helping the client determine a cohesive brand identity, they also wanted to increase website leads and program sign ups through engaging design work and a compelling narrative.

Website Design and Development Efforts

Capitalizing on the boldness of the service offerings themselves, we employed high-contrast design elements and content blocks throughout the homepage and interior pages to both emphasize the brand voice and give users an easy path forward across each page. Trapezoidal shapes add visual interest throughout the site and help steer the eye, while a simple primary palette of charcoal, white, and medium gray (with Olympic-medal gold as an accent color), make for easy, eye-grabbing viewing.

A highlight of this website project is the services area. Service overview pages are clearly organized and easy to navigate both on-page and from the main navigation menu drop downs. The detail pages are sharp and versatile and include space for a variety of media, from vivid, high-resolution imagery to video content that opens cleanly in branded “lightbox” windows.

Similarly, the camp category and detail pages help inspire conversions with their clean, easy-to-follow layouts and tabbed content spaces. Users can find all they're looking for without exhaustive scrolling, and the Atavus team can quickly add additional offerings when the time comes.

Our efforts for this project included—but were not limited to—designing and building out the following areas of the Atavus website:

  • A homepage
  • An about page template
  • Service category and detail pages
  • Camp category and detail pages
  • Staff overview and detail pages
  • A blog space
  • Custom contact forms

To make the most of our designs, we built this website on FusionCMS, which gives our team total design flexibility and customization opportunity.

Project Type:

Professional Service Website


Professional Sports


Seattle, WA


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