eCommerce Website Design for Nevada-based manufacturing company
Since 1981, FallLine has been an industry-leading manufacturer of polyurethane products for the construction, ski, snow removal, material handling, and many other industries. Based out of Nevada, they are a family-owned business with a focus on offering superior products and excellent customer service.
For this eCommerce website redesign, our main goals were:
- Create a website that better reflects their well-known presence in the industry
- Integrate both BigCommerce and FusionCMS to allow for product management, an easy shopping experience, and aesthetically pleasing company pages
- Showcase their products and process with powerful visuals and a more robust navigation flow
- Optimize SEO with smarter categories and more complete, keyword-rich descriptions
For the design of this eCommerce website, our team focused on creating bolder designs that clearly identified FallLine as thought leaders and innovators in the polyurethane manufacturing space. We also assisted with some ad design.
This eCommerce website was developed on BigCommerce and FusionCMS, a content management system. BigCommerce was utilized for product management and to give customers a way to easily browse and shop for products per industry. FusionCMS was used to highlight all of their company and information pages. Their entire site was optimized for SEO in order to expand customers beyond their existing base and word-of-mouth recommendations.