Indigo Falls

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Project Description

eCommerce Website Design for Online Goods Manufacturer

Indigo Falls offers a diverse range of products beyond their exceptional drinkware, including collegiate items, coolers, totes, and bags, all designed to cater to a wide variety of lifestyles and interests. Their focus on quality and artistic design shines across their product lines, making them a go-to choice for those seeking extraordinary and innovative consumer goods.

Project Objectives

For this eCommerce website redesign, our main goals included:

  • Merging college/sports and outdoor aesthetics with a professional, upscale feel
  • Adding lifestyle imagery to reflect the brand's quality and design
  • Streamlining navigation to emphasize collegiate products
  • Transitioning to Shopify for a cleaner user experience

Website Design

For the design of this eCommerce website, our design team focused on creating a blend of collegiate offerings and outdoor goods, infused with a polished, upscale feel. Drawing inspiration from their expansive product selection, we incorporated more lifestyle imagery to showcase the high-quality, design-centric items, ensuring the website reflects the brand's unique identity. This approach aimed to connect more effectively with the target audience, marrying functionality with aesthetic appeal.

Website Build

This website was developed on Shopify, a choice that significantly streamlined the user experience by leveraging its robust, flexible platform suited for high-volume eCommerce businesses. It allowed us to create a highly customized shopping experience that aligns with Indigo Falls’ collegiate and outdoor aesthetic. Shopify's platform also enabled us to tailor the shopping experience, ensuring that customers can easily find and purchase products, enhancing the overall direct-to-consumer business model.

Want to learn more about this eCommerce website build or interested in your own? Contact us.

Project Type:

eCommerce Website Redesign


Online Retail


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