Northwest Sign & Design

Project Description

Award-Winning, Visually Gripping Website for Custom Sign Design and Manufacturing Business

Northwest Sign & Design has been helping Seattle-area businesses look sharp for over 20 years by not only designing but also fabricating and installing best-in-class signage to meet all needs. The NW Signs team believes that great design is the first and most important step to success with any project.

Naturally, we agree, which is why we were excited to custom design them a website equal to the visual appeal of their products.

Project Objectives

Given they're a company that stresses clean design and eye-pleasing aesthetics in their own projects, we knew a stunning website was a must. Our primary objectives were to guide users through the sign design, fabrication, and installion process, highlight the company's history and penchant for game-changing work, and encourage business owners to reach out to the NW Signs team to inquire about signage needs of their own.

With a lot of projects under their belt and an awesome story to share, it was also critical that we nail a flawless user journey and make exploring the site fun and easy.

Website Design and Development Successes

To emphasize just how cool the work is that NW Signs does, we open our homepage design with a masthead video that is full of energy and spark (literally). Overlaid with a pair of bold typefaces—one a clean sans-serif font and the other a rustic serif font with a grippy drop shadow—the masthead acts as an in-your-face greeting to the vibrant world of NW Signs. 

Moving down the page, users are treated to fun scroll animations and sublte hover effects that inspire further clicks into the site. Geometric patterns and eye-grabbing iconography act as stunning accent pieces that prompt user engagement.

Keeping user experience in mind, we designed the portfolio area—one of the site's primary selling points—to feature a simple grid layout with a fun twist: project title text "jumps" up on hover, guiding users into the portfolio detail pages.

We also made the main contact page shine; featuring an easy-to-manage custom form and stylized Google map users can click into for directions to the NW Signs headquarters, we ensured this lead-generating page was a star in its own right.  

Lastly, built on our proprietary content management system, FusionCMS, the website is easy to keep fresh—in just a few clicks, the NW Signs team can share company news on their blog or update their project gallery.

In September 2018, this webite won a W3 Award: 2018 Gold Website Features-Home Page.