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Project Description

Professional Service Website for Seattle-Based, Data-Driven Marketing Company

PrograMetrix is an innovative marketing company experienced in leveraging data to ensure results for clients’ programmatic advertising campaigns. With an impressive client retention rate, PrograMetrix focuses on transparency and relationship-building to deliver excellent customer service and highly efficient programmatic advertising campaigns that improve ad performance for clients nationwide.

Project Objectives

PrograMetrix sought out efelle to help bolster their brand image and launch a modern online marketing presence that aptly coordinated with the sophistication of their own service portfolio. Their website needed to function more like a virtual sales funnel, and to that end, needed to be complete with compelling graphical work and irresistible calls to action, in turn inspiring users to contact PrograMetrix for more information about their services. They also wanted their new website to help establish their company as an authority in programmatic advertising.

Logo Design, Website Design, and WordPress Development Achievements

Before beginning on our web design process for this project, we worked with the PrograMetrix team to overhaul their branding and redesign their logo. More information on those efforts can be found here: "efelle working to rebrand growing programmatic company."

Once the Seattle-inspired color palette and fresh, new logo were approved by the PrograMetrix team, our designers moved on to the website design phase.

The old PrograMetrix website lacked interesting visual cues like bold imagery, iconography, and attention-grabbing hover effects. To this end, our designers created space for large, professional photography to shine through (such as in the homepage masthead and throughout the site as sectional backgrounds with translucent overlays in branded hues), incorporated icons to create differentiation among service offerings, and brought in subtle but fetching animated hover effects for call-to-action buttons with the aim of bringing more attention to critical links across each page.

We also helped clean up the site architecture and created bold, well-framed category and detail service pages that allow information about all that PrograMetrix does to shine through on each page. The iconography first seen on the homepage is pulled into these subpages to create consistency and visual recognition.

Our team also crafted a Case Studies area for the PrograMetrix team that allows them to share more in-depth content about highly successful campaigns and that features filters on the overview page to make navigating a breeze.

In addition, we designed out a blog space, team profile pages, an “About” template and more. The site was developed on WordPress, using the best of the platform’s blogging features to create a website that is not just visually attractive, but also interactive and highly shareable.

Project Type:

Professional Service Website




Seattle, WA


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