eCommerce Web Design for Progressive International on BigCommerce and FusionCMS
For over 50 years, Progressive International has been bringing fun to the kitchen with its innovative kitchen tools that make food prep easier and faster. They sell their products nationwide and are the parent company of five kitchen supply brands: PrepSolutions, SnapLock, ProKeeper+, PrepWorks, and PL8.
For this eCommerce website design, our main goals included:
- Updating their look to a clean modern design that was also approachable
- Creating a usable, desirable, and findable site with better UX/SEO
- Making all brands and product menus easy to navigate
- Offering all of their brands under one store
For the design of this eCommerce website, our web design team developed each element to match the clean and modern look of their products. The team also provided copywriting to match this aesthetic where it was needed. Because Progressive offers so many brands and different product categories, we made sure to create logical and easy-to-navigate menus. This not only makes it easier for consumers to find what they are looking for but also allows Progressive a streamlined way to build out robust pages to feature their products and brands.
This eCommerce website was developed on BigCommerce and FusionCMS, a content management system. The team integrated NetSuite to manage their complex inventory and order tracking and integrated Klaviyo to set up email automation flows. We'll also continue to run PPC and SEO campaigns to help grow traffic to their brand-new site.
Want to learn more about this website build or interested in your own? Contact us.