Rogers Athletic

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Project Description

eCommerce/eCatalog Website Design for Michigan-Based Athletic Equipment Company

Rogers Athletic is a family-owned company based in Michigan that has been in the athletic equipment business since the 1930s. Fun fact: They offer the thickest steel racks that you can buy!

Project Objectives

Body: For this eCommerce/eCatalog website design, our main goals included:

  • Creating user-friendly product catalogs that are easy to find, navigate, and shop
  • Designing a more dynamic site to match the high energy of football and strength training
  • Developing a more interactive website to keep the user engaged

Website Design

For the design of this eCommerce/eCatalog website, our web design team focused on making their website less static and more energized to fit the excitement and feel of their athletic offerings. Navigation was also a previous pain point for them, so we made sure each sub-brand was clear, menu hierarchies made sense, and products were easy to find.

Website Build

This eCommerce/eCatalog website was developed on BigCommerce and Headless WordPress. Headless WordPress was used for better performance, better SEO, and seamless content management and BigCommerce was used for product management and to enhance the customer’s journey through checkout.

Want to learn more about this website build or interested in your own? Contact us.


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