The volatile technology industry has long been the next frontier of business as society moves in a direction that is dominated by the transfer of information. Building a business in this field where the gauge of relevance is a constantly moving target is a difficult task. Colin joined efelle media first as an account manager learning the processes in place of the company and the nuances of an ever-changing industry. Since, he has taken an active role in continuing the vision of the company while seeking continuous improvement in efelle’s systems, processes and strategy implementation.