Wayfair Channel Sales

Wayfair, All Modern, Perigold, Joss & Main Channel Sales

The Wayfair family of sites are the uncontested leader in online sales of furniture, Lighting, and Home Decor. But with average YOY growth hovering at 43%, there is no sign of slowed growth on the horizon. Wayfair continues to launch innovative programs to boost revenue and the efelle Creative e-Commerce channel management team has been following the developments for years. And we continue to do so. Our extensive experience with Wayfair and other established online retailers positions us perfectly for helping brands make the most of their relationship with Wayfair.    

Site Performance Audit 

A one-time engagement that includes six (6) hours of dedicated work from multiple efelle departments and one (1) hour of Q&A with efelle staff to discuss any topics not covered in the audit.

What`s included in the audit of your brand?

  • Analysis of your presence on the site
  • Identify weaknesses and strengths
  • Find opportunities for growth and optimization
  • Provide you with a concise summary of audit findings

You will also receive one (1) Competitor Research report from the category of your choice

General Account Management

  • Serve as primary point-of-contact for product listing related communication
  • Create new listings and provide regular SEO and visual content updates for existing listings
  • Weekly or monthly inventory assessment, forecasting, and recommendations
  • PO management
  • Stay abreast of new portal features and their cost/benefit
  • Provide robust monthly and quarterly sales, performance, and recommendation reports


  • Research, develop, and implement successful marketing calendar that encompasses:
    • Increasing the visibility of existing items
    • Successful launches of new items
    • Peak selling seasons on sites
    • Promotional resources like price reductions, sale flags, and paid search
  • Design and build WayMore Content*
  • Provide robust monthly and quarterly reports detailing results of promotional activities

*Additional fees apply for photography, video and graphic design services


Looking for a Wayfair eCommerce Channels Sales Partner?

With every client, we are looking to create a partnership where we can integrate our team to create a powerful force using our combined marketing skills with your passion and knowledge of your business. If you want to learn more about our methods contact us and we can talk about how we can increase your channel sales strategy.

Download eCommerce Channel Sales Case Studies

Clicking a case study below will download a brief to you 'downloads' folder:

Channel Sales Case Study Channel Sales Case Study

Most Recent Blog Post on Channel Sales

  • The Top 3 Challenges in eCommerce Channel Sales Management

    In the eCommerce world, a channel is a system of bringing the goods from the manufacturer/seller to the buyer/consumer.

    Any form of management entails some degree of command, influence, and enforcement on either an individual or a team to extract business performance. Therefore, channel management becomes complex owing to the various elements of the management pertaining to the channel.

    Here are three such challenges ... more

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