Custom Digital Marketing & Website Design for Law Firms That Actually Convert
Stand Out in a Crowded Legal Market with Strategy-Driven Web Design & Marketing
What makes a potential client trust your firm after a referral? They look you up. Your website is their first impression, and it needs to speak their language—clearly, persuasively, and fast.
We help law firms like yours create bold, strategic digital experiences that generate qualified leads and showcase the credibility you’ve spent years building. With over 100 successful legal marketing projects under our belt, we know what works—and what doesn’t.
Strategy Before Design: We Build from the Ground Up
No two firms are the same. A practice focused on corporate litigation shouldn’t have the same digital approach as a boutique estate planning group. Before we ever put pixels to screen, our strategists work with you to define clear business goals—whether that’s increasing consultations, improving brand recognition in a specific region, or attracting ideal-case clients through targeted content.
Every project starts with a collaborative deep-dive into your firm’s identity, market position, and client expectations. From there, we build a roadmap that guides design, content, and technical implementation—resulting in a site that looks sharp, performs well, and connects with your audience.
Don’t Lose Clients to a Bad Website—Here’s the Data
- 96% of people seeking legal advice use a search engine to begin their research. A strong SEO strategy and well-designed website are essential to being found online. (National Law Review)
- 38% of users will stop engaging with a website if the layout is unattractive. A polished design isn't just aesthetics—it's a business driver. (Forbes)
- Law firm websites that load in under 3 seconds have a 50% lower bounce rate. Speed and usability directly affect your ability to convert visitors into leads. (Clio Legal Trends Report 2023)
- 74% of legal consumers visit a law firm’s website to take action—whether that’s to call, email, or fill out a form. Your site is often your first (and best) opportunity to convert interest into business. (FindLaw)
- 89% of legal consumers say they would not hire a lawyer with a poorly designed or outdated website. First impressions matter—especially in a trust-driven industry. (Above the Law)
Marketing Services Designed Specifically for Legal Teams
Whether you're growing your practice or tightening your focus, our team becomes an extension of yours. We work closely with managing partners, internal marketing departments, and practice-area leaders to deliver a solution that aligns with your firm’s goals.
- Brand identity development
- Target persona research & messaging
- Custom website design & development
- Content management systems (CMS) that your team can actually use
- Ongoing SEO strategy and local visibility improvement
- Conversion-optimized content creation (blog posts, video, webinars, eBooks)
- Consulting and digital strategy audits
Need to better understand what a successful website redesign process looks like?
Your Website Should Work as Hard as You Do
Great referrals need strong follow-through. Your website should answer the key questions your audience has:
- Who are you?
- What do you do better than anyone else?
- Why should they trust you?
Whether you’re a solo attorney or a multi-location practice, we tailor your site to reflect your firm’s strengths. That could mean emphasizing personal attention and accessibility or highlighting big-case victories and thought leadership. Our legal web design process includes custom photography, branded messaging, and streamlined navigation—built to encourage visitor action.
Explore examples of our work on law firm websites to see how we help firms stand apart.
Legal SEO That Doesn’t Get Lost in the Algorithm
A sleek site is only effective if people can find it. That’s where search engine optimization (SEO) comes in. From launch, your website is built with core SEO best practices baked in. But we don’t stop there.
Our team empowers your staff to build momentum long after launch through:
- Keyword-targeted blog content
- Structured data and local search enhancements
- Link building strategies that establish domain authority
- Ongoing performance analytics and insights
Want to dominate your local market or break into a new one? Our legal SEO team can help you climb search rankings without the fluff.
Ready to Redesign your Law Firm's Website?
Whether you're exploring your first digital strategy or upgrading from a dated site that no longer reflects your expertise, we're here to help. Let’s start with a quick conversation to see where your firm stands—and how we can help you grow.
Call 206.384.4909 or use the contact form below to schedule a strategy call -you’ll speak with a strategist who understands the legal industry and can provide immediate insights. No pushy sales. Just smart ideas.
Law Firm Website Design & Digital Marketing FAQs
Do you have experience working with law firms?
Yes. At efelle, we've worked with 100+ law firms spanning the last 20 years, across practice areas -ranging from boutique family law firms to large, multi-practice legal groups. We understand the importance of client confidentiality, regulatory compliance, and the specific conversion goals unique to attorneys. Our process is tailored for the legal industry, ensuring your law firm website reflects credibility, professionalism, and clear messaging from the very first visit.
How do you ensure the website is optimized for search engines?
We build all law firm websites with SEO best practices from the ground up. This includes clean code architecture, schema markup for legal services, fast load times, mobile responsiveness, and on-page optimization with keyword-rich headings and metadata. Beyond technical SEO, we also offer content strategies to help your firm rank for competitive legal keywords—like “estate planning attorney in Seattle” or “corporate litigation firm near me.” For ongoing success, we provide training so your internal team can continue to publish optimized blog posts and thought leadership content.
Will my firm retain ownership and control of our website?
Absolutely. We believe that your law firm should own and control all aspects of your digital presence. That means full ownership of your domain, hosting, website files, and CMS access. We also ensure you have a user-friendly backend so your team can update bios, add blog posts, or manage resources without relying on a developer. We’re here to support you, but never lock you in.
How long does it take to design and launch a law firm website?
Most law firm website projects take between 10 to 14 weeks from kickoff to launch. This timeline includes discovery and strategy, design, content development, coding, quality assurance, and deployment. If your firm has specific content, branding, or compliance requirements, we factor that into the schedule during our planning phase. We also offer phased rollouts if you're refreshing an older site or aligning the launch with a marketing campaign.
Do you offer ongoing support and website maintenance?
Yes, we offer a range of support packages tailored to law firms that need dependable post-launch service. This includes CMS updates, security patches, technical troubleshooting, website backups, SEO performance monitoring, and strategic support as your firm grows. Whether you need us for minor tweaks or long-term digital strategy, our team acts as an extension of yours—always responsive and aligned with your goals.
