Custom B2B website design and digital marketing strategies built for business growth.
Your website should do more than inform—it should engage, convert, and drive meaningful conversations with your most valuable prospects. That’s where a strategic B2B website design makes all the difference.
Millennial and Gen Z buyers are leading the charge in B2B procurement—and they expect a seamless, intuitive experience that rivals direct-to-consumer brands. If your digital presence feels outdated or disjointed, you’re already falling behind.
Your Website Should Be the Engine Behind Every Marketing Effort
Think of your site not just as a digital brochure, but as the operational core of your marketing strategy. At efelle, we develop high-performance sites tailored to the nuances of B2B—from technical product data to multi-tiered buyer journeys.
Our approach to custom web design ensures each page resonates with your specific audience segments, with clear navigation paths and on-page prompts that drive action. We build with purpose—supporting lead generation, brand credibility, and long-term growth.
Built to Match the Complexity of Your Operations
B2B websites aren’t one-size-fits-all. From account-specific pricing to gated content libraries, your digital platform needs to reflect how your business actually runs.
We design websites powered by flexible, robust content management systems that make it simple to manage updates, launch new products, and share mission-critical resources. Whether you’re segmenting users into customer groups or integrating with a third-party ERP, our website platforms and CMS tools support the unique demands of B2B commerce.
Bring Buyers to You with Search-Ready Content
It’s not enough to have a great website—your audience has to find it. We incorporate foundational SEO into every build, using keyword and competitor insights to help you show up for the terms that matter.
By combining optimized page structures with a thoughtful content strategy, we make sure your site performs well not just in search rankings, but also in how it engages visitors. Our SEO services are tailored to how B2B buyers search, evaluate, and convert—today and in the long term.
Let’s Build the Next Chapter of Your B2B Growth
Your website can do more than support sales—it can drive them. Whether you're aiming to attract higher-quality leads or streamline the way you communicate with existing customers, efelle can help you build a digital experience that moves your business forward.
Ready to see what’s possible with the right strategy and the right team? Give us a call at 206.384.4909 or or complete the short form below:
An effective digital marketing strategy can set your business up for long term success. With a custom B2B website design and an ongoing strategy to bring in new customers as well as build relationships with current customers, you’ll be growing in no time. Fill out our form below for more information about how we can help your B2B business:
Frequently Asked Questions from B2B Businesses
Do you have experience working with B2B companies like mine?
Yes, B2B is a core focus for our team. We’ve worked with businesses across a wide range of verticals—from manufacturing and engineering to logistics, SaaS, and professional services. We understand the layered buying process typical of B2B transactions, including how to design for multiple decision-makers, present technical content effectively, and support long sales cycles. Our process starts with gaining a deep understanding of your business model and industry, so we can design solutions that fit both your customer journey and operational needs.
How do you measure success, and what key performance indicators (KPIs) do you track?
Success means different things for different businesses, so we start by aligning on your specific goals. Whether you're focused on lead generation, quote requests, demo sign-ups, or nurturing long-term relationships, we’ll define the KPIs that matter most to your growth. Common metrics we track include:
- Organic traffic and keyword performance
- Conversion rates on key landing pages
- Qualified form submissions or contact requests
- User engagement metrics (bounce rate, time on site, etc.)
- Funnel progression in longer sales cycles
We’ll also set up dashboards so your team can monitor performance in real-time.
Can you provide case studies or examples of past B2B projects?
Absolutely. We’ve completed hundreds of successful B2B projects, and we’re proud to showcase real-world examples that include detailed insights into each client’s goals, the solutions we implemented, and the measurable results they saw post-launch. Whether you’re in manufacturing, distribution, or professional services, we likely have a relevant example that demonstrates our ability to deliver results. We’re happy to walk you through those during a discovery call.
What is your approach to SEO and content strategy for B2B clients?
SEO and content strategy are baked into everything we do. For B2B, that means more than just rankings—it’s about reaching the right decision-makers with the right message at the right stage of their journey.
We start with keyword research tailored to your audience’s intent and technical interests. Then we map that strategy to your site architecture, ensuring each page supports organic search and content clarity. From gated white papers to product detail pages and educational blog content, we create an SEO framework that supports both visibility and lead quality. We also help your team develop an ongoing content calendar if you're looking to build authority and relevance over time.
How do you ensure alignment and collaboration with our internal team?
We treat every client relationship as a true partnership. From kickoff through launch and beyond, you’ll work with a dedicated project manager and strategist who stay tightly aligned with your team. We use project management tools like Teamwork, Figma, and Slack to keep communication open and organized.
Every milestone includes check-ins, feedback loops, and room for collaboration—whether it's reviewing user personas, refining SEO strategy, or validating the final design. We also create documentation and training resources so your internal team is empowered to manage the website post-launch without friction.
