eCommerce Digital Marketing That Drives Revenue
More Than Traffic—We Focus on Real Sales
Running an eCommerce store requires more than a great product and a working checkout. Your digital storefront has to replace the real-world experience of in-person shopping—and that takes a different kind of marketing strategy. At efelle, we help eCommerce businesses convert browsers into buyers and one-time sales into lasting relationships.
Why eCommerce Marketing Needs a Different Approach
Unlike traditional businesses, eCommerce brands don't get to engage customers with helpful staff or in-store ambiance. Everything happens online—so your strategy has to cover the full journey: getting people to your site, guiding them through the shopping process, and keeping them engaged after the sale.
Optimizing Checkout to Reduce Cart Abandonment
In a retail store, it's rare to see a shopper abandon their purchase at the register. But on eCommerce sites, cart abandonment is common. That's why we implement tools like AmazonPay or custom checkout optimization solutions to simplify the buying process and help reduce drop-off at the most critical moment.
Winning Back Lost Sales with Smart Automation
Some users will still leave. That's where tools like Klaviyo come in. We build automated email flows that recover abandoned carts, nurture leads, and deliver personalized campaigns based on user behavior—keeping your brand top-of-mind and revenue on track.
Use Reviews to Build Trust and Increase Repeat Buyers
Reviews play a major role in purchase decisions. Platforms like Yotpo allow you to capture specific feedback—think color, size, photos, and more—and publish authentic content that builds credibility. We help set up these systems and trigger review requests post-purchase to increase your response rate.
Boost Order Value with Bundles and Subscriptions
If certain products pair well, we'll recommend bundles, upsells, and subscription offers. These tactics help increase average order value and give shoppers more reasons to return. Combined with personalized checkout messaging, it's a great way to grow revenue without more traffic.
Keep Shoppers Engaged with On-Site Tactics
Keeping users on your site is key. We deploy techniques like gamification (spin-to-win, discount unlockers) and exit-intent popups that trigger when someone is about to leave. These elements add interactivity, create urgency, and help you capture more sales before they disappear.
Get Your Products Seen with Google Shopping
We connect your product feed to Google Shopping to put your items in front of buyers actively searching. Our team ensures your product data is optimized so you show up for high-intent queries and can compete at the top of the feed.
Choose the Right Strategy for Your Store
Every store is different. Your audience, your products, and your goals all impact which tactics will perform best. We work with you to identify where shoppers are coming from, what makes them buy, and how to create an experience that earns their trust—and their repeat business.
Let's Build a Smarter eCommerce Marketing Plan
If you're ready to grow your store's revenue and customer base, let's talk. Schedule a strategy session using the form below, or call us at 206.384.4909 to get started!
eCommerce Digital Marketing FAQs
What's the best way to get more traffic to my eCommerce store?
Organic search, paid ads, and product-specific campaigns all play a role. For many stores, a mix of SEO, Google Shopping, and social media advertising works well. We'll tailor the strategy to match your audience and product type.
How do I know if people are leaving during checkout?
We track drop-off rates using analytics tools and heatmaps to see where customers abandon the process. From there, we optimize form length, payment options, and layout to improve completion rates.
What platforms do you work with for marketing automation?
We work with tools like Klaviyo, Mailchimp, HubSpot, and ActiveCampaign to set up automated flows for abandoned carts, post-purchase emails, product recommendations, and more.
Can you help us increase average order value (AOV)?
Yes. We use techniques like bundling, upsells, cross-sells, and subscription incentives to increase AOV without increasing ad spend. We also recommend the right tools to streamline implementation.
How important are customer reviews in eCommerce?
Reviews build trust and help customers make purchase decisions. Platforms like Yotpo or Judge.me allow you to collect photo reviews, product-specific ratings, and post-purchase feedback automatically.
What does an eCommerce marketing engagement cost?
It depends on the scope—ad campaigns, email flows, product feed management, etc. For a breakdown of pricing and what's typically included, get an instant quote here -we’ll help you get the most impact for your budget!
Can you run Google Shopping campaigns for us?
Absolutely. We set up and manage Google Shopping feeds, product categorization, bidding strategies, and performance tracking to help your products show up when shoppers are ready to buy.
What makes your eCommerce marketing different?
We don't offer cookie-cutter campaigns. Our team builds custom strategies based on how your customers shop, what your business goals are, and which tactics drive actual revenue—not just clicks.
We've been helping eCommerce businesses grow revenue since 2005; put us to work for business today!
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