Pay Per Click (PPC) Advertising Services
Get Found at the Right Time—with the Right Message
If your ideal customers are searching for your services online, why not be the first name they see? With Pay Per Click (PPC) advertising, you can put your business in front of motivated prospects—at the moment they're ready to act.
What Is Pay Per Click Advertising?
PPC is a paid marketing model that places your website in top search engine results for specific keywords. You only pay when someone clicks your ad. Simple? On the surface, yes—but running a high-performing PPC campaign takes strategy. Success depends on your bid, ad relevance, landing page quality, and click-through rate.
It's not just about showing up—it's about showing up in the right way. That's where we come in.
Is PPC a Smart Investment for Your Business?
PPC can bring rapid visibility and high-quality leads—but only if the math works. We help you evaluate whether paid search is viable by asking the right questions:
- What's the cost-per-click (CPC) for the keywords you want to target?
- Do those keywords attract enough qualified traffic to be worth it?
- What's your average customer value, and will PPC deliver a return?
You don't need to guess. At efelle, we run a detailed audit of your current marketing strategy, website, and keyword opportunities to determine whether PPC will pay off for your business.
How We Manage PPC Advertising at efelle
Our team builds, launches, and actively manages your campaigns to drive results—not just clicks. We focus on improving click-through rates, lowering CPC, and increasing the number of leads who convert.
Our PPC Management Services Include:
- Strategic keyword research and competitive analysis
- Campaign setup and ad copy creation
- Manual bid optimization and budget pacing
- Ongoing A/B testing and performance tuning
- Retargeting and display network management
- Detailed monthly reporting and review sessions
And because no campaign should run on autopilot, your dedicated Account Manager will regularly review results with you, identify what's working, and adjust strategies as your business goals evolve.
Let's Talk About Getting More from Your Google PPC Ads
If you're ready to generate more leads and make the most of your marketing budget, our PPC team is here to help. Contact us to schedule a strategy session or call 206.384.4909—let's find out if Pay Per Click can move the needle for your business.
Pay Per Click Advertising FAQs
How much should I budget for PPC?
Your PPC budget depends on your industry, goals, and competition. Some businesses see results with a few hundred dollars per month, while others invest several thousand. We help you build a strategy that fits your goals—and your budget. For a breakdown of typical digital marketing costs, visit our website pricing guide.
What platforms do you manage PPC on?
We manage campaigns on Google Ads, Microsoft Advertising (Bing), YouTube, and display networks. We'll recommend the best platform based on your audience and goals.
How do you choose which keywords to target?
We research search volume, competition, intent, and cost per click to find keywords that balance traffic potential and ROI. We also look at what your competitors are doing to find gaps you can take advantage of.
What's a good click-through rate (CTR)?
That depends on your industry, but we generally aim for 2-5% or higher. More important than CTR alone is how well those clicks convert into leads. We focus on optimizing both.
Do you also write the ads?
Yes. We write ad copy that aligns with your brand voice and speaks directly to your target audience. We also A/B test variations to find out what performs best.
What's the difference between PPC and SEO?
PPC delivers immediate visibility through paid ads, while SEO builds long-term traffic organically. We often recommend using both—PPC for fast results, SEO for lasting growth.
Will I need a landing page for PPC?
Usually, yes. A dedicated landing page helps match your ad message to the visitor's expectations, which improves conversions. We design and test landing pages as part of our PPC strategy when needed.
What kind of reporting will I receive?
You'll get detailed monthly reports showing clicks, impressions, conversions, cost per lead, and more. We also meet regularly to discuss results and strategy adjustments.
We've been building and maintaining premium PPC programs since 2005; put us to work for YOUR business today!
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