Website Redesign

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Professional Website Redesign Services

Make Your Website Work Harder—for You AND Your Customers

Website Redesign Agency in Seattle

You already have a website, but something feels off. Maybe it looks dated. Maybe visitors leave without clicking anything. Maybe your sales team says leads from the site just aren’t the right fit. Sometimes, a complete overhaul is needed to address fundamental issues with site infrastructure or branding. That’s your sign—it’s time for a website redesign that actually supports your business goals.

Why a Modern Website Matters: Key Stats to Consider:

24% of small business owners without a website cite a lack of knowledge on how to create and run one. Source: HubSpot
A 1-second delay in mobile load time can impact conversion rates by up to 20%. Source: Think with Google
44% of B2B buyers will leave a website if no contact information is available, underscoring the necessity of accessible contact details. Source: HubSpot
79% of entrepreneurs with a business website expect to grow at least 25% in the next 3–5 years. Source: HubSpot
68% of companies with mobile-first websites increased their sales, showcasing the benefits of mobile optimization. Source: HubSpot
75% of users judge a company's credibility based on its website design. Source: HubSpot
94% of first impressions are based on website design, affecting how your business is perceived. Source: HubSpot

We specialize in helping businesses modernize their online presence through strategic website redesigns. A well-structured redesign plan is essential for aligning your website with business objectives and ensuring long-term success. Whether you’re an eCommerce company, a law firm, a construction group, a financial services business or any other company, your website needs to visually and strategically communicate your brand identity, reflect your brand, use consistent brand colors to reinforce your visual identity, earn trust, and guide users toward real action (calling, filling out a contact form, tracking form submissions, or starting a conversation with your sales team). Incorporating current trends in web design also helps keep your site relevant and engaging.

You’re Not Alone. Most Websites Outgrow Their Usefulness

According to GoDaddy, the average shelf-life of a website is 2.6 years. although our clients fare much better than average (at an average of 6.8 years). But the fact is websites aren’t meant to last forever. As your business evolves and digital trends shift, even the best sites can start to feel outdated or lose their effectiveness. The website redesign process is your opportunity to breathe new life into your existing website, making sure it continues to serve your business and your audience.

A successful redesign process starts with recognizing the signs: maybe your current website has an outdated design, your conversion rates are slipping, or user engagement just isn’t where it should be. Perhaps your site no longer speaks to your target audience, or it’s missing features that modern users expect. These are all signals that it’s time to revisit your online presence.

By investing in a thoughtful website redesign, you can address these issues head-on—improving your site’s structure, aligning your brand with current goals, and boosting your search engine rankings. The result? A site that not only looks fresh but also performs better, attracts more of the right visitors, and helps you achieve your business objectives.

How Do You Know You Need a Website Redesign?

If you’re here, you already suspect your website isn’t doing its job. Common red flags include:

The design feels stale or no longer matches your brand.
Your site navigation confuses users or hides important content, making key pages difficult to find and negatively impacting both user experience and SEO.
You’ve shifted focus, but your website still tells the old story.
New functionality—like an event calendar, client portal, or marketing automation—needs to be integrated.
Users bounce fast, and engagement metrics are flat.
You can’t update the site yourself without tracking down an old freelancer—or guessing at outdated tools. Managing existing content during a redesign can also be challenging, so planning for accurate migration of existing content is essential.
You’re getting little to no qualified leads from your site.

A website redesign can address these issues by refreshing your brand, improving the site's structure to enhance both navigation and search engine performance, and ensuring your key pages and existing content are optimized for your current goals.

Turn Your Website Into a Growth Tool

Our website redesign services don’t just fix what’s broken. We help you build something better—smarter design, faster load times, cleaner UX, and a CMS you can actually use. A key goal of a website redesign is to increase traffic by attracting more visitors through improved SEO and user experience. You’ll walk away with a site that supports your marketing, tells your story clearly, and brings in the right traffic.

We don’t just “give you a new website.” We:

Build your brand’s online credibility with a modern visual identity
Improve the UX (user experience) to drive conversions & guide your visitors where they need to go
Make content and CTAs work together by developing a comprehensive content strategy to align messaging with business goals and generate real leads, with Conversion Rate Optimization (CRO).
Lay a strong SEO foundation so that your site can rank higher in SERPs, bring in leads, and preserve high performing content to maintain SEO value
Include flexible tools, like a website CMS, so your marketing team can update content without roadblocks
Create effective landing pages to support marketing and lead generation efforts
Deliver smarter web design by implementing responsive design to ensure a seamless experience across all devices

Want to see real examples? Explore our website portfolio to see how we’ve helped other clients in eCommerce, legal, finance, and AEC / Construction (and all others) sharpen their digital presence.

Analyzing Your Current Website's Performance

Before diving into a redesign, it’s essential to understand how your current website is performing. This step in the website redesign process helps you identify areas that need attention and ensures your new site will deliver real results.

Using tools like Google Analytics, you can track key metrics such as page views, bounce rates, conversion rates, and average time on site. These insights reveal how users interact with your site, which pages attract the most traffic, and where visitors might be dropping off. By analyzing user behavior, you can pinpoint what’s working and what needs improvement.

This data-driven approach allows you to create a more user friendly experience tailored to your target audience. It also helps you identify areas where your current website may be falling short, so you can set clear goals for your redesign process. Ultimately, a thorough performance analysis ensures your new website is built on a solid foundation, ready to engage users and drive better results.

Launch Planning: Setting the Stage for Success

A successful website redesign doesn’t end with a great design—it begins with a solid launch plan. Careful planning is a crucial part of the website redesign process, ensuring that your transition to a new website is smooth, efficient, and effective.

Launch planning involves mapping out every step of the redesign process, from setting timelines and milestones to assigning tasks and responsibilities. By keeping all stakeholders aligned and informed, you minimize the risk of surprises and ensure everyone is working toward the same goal.

A well-executed launch plan also ensures your new website is fully optimized for search engines and ready to meet the needs of your target audience from day one. By prioritizing this phase, you can maintain your online presence, avoid unnecessary downtime, and deliver a seamless experience to your users—setting your new website up for long-term success.

Optimizing Load Times and Website Performance

Website speed and performance are more important than ever. Slow load times can frustrate users, increase bounce rates, and hurt your search engine rankings. That’s why optimizing your redesigned website for speed and efficiency is a key part of the process.

Improving load times starts with technical best practices: optimizing images, minifying code, leveraging browser caching, and using content delivery networks (CDNs) to serve your site faster to more visitors. Regular performance audits help you identify areas for improvement, ensuring your site stays fast and responsive.

A high-performing website not only keeps users engaged but also boosts conversion rates and attracts more traffic from search engines. By making website performance a priority, you create a better experience for your audience and set your business up for greater online success.

Let’s Redesign Your Website With Purpose

You don’t need just another pretty website, you need a high-performing sales tool that captures attention, builds trust, and supports your pipeline. Whether your marketing goals are brand awareness, lead generation, or both, a modernized site helps you get there.

We’ll work with you to understand your users and map the user journey to identify opportunities for engagement and conversion, as well as your internal workflows and your growth targets—then build a site that supports all three. The redesign process aims to optimize user experience through data-driven design decisions. We also ensure your site is accessible and engaging for mobile users.

Schedule Your Strategy Chat

We’d love to hear what’s working—and what’s not. Our team is ready to help you rebuild your website into something your business can rely on. Schedule a free strategy chat, give us a call at 206.384.4909 or enter your information below and we'll build a site audit and competitor report for free..and then create a site that works as hard as you do!

Website Redesign FAQs

How do I know it’s time to redesign my website?

If your site feels outdated, loads slowly, or isn’t helping you generate leads, it’s probably time for a redesign. In some cases, incremental updates may not be enough, and a website overhaul or even a full redesign is necessary to address outdated design, structure, or technology. We also see clients come to us when their site no longer reflects their services, brand, or business direction. After launching the new site, it's important to compare its performance and metrics to the old site to accurately measure improvement.

Will I lose my search engine rankings if I redesign my website?

No—but only if it’s done right. Our team plans your redesign with SEO in mind from day one. Search engine optimization is a core focus throughout the process to maintain and improve your rankings. We preserve rankings, implement redirects properly, and ensure old URLs are managed with 301 redirects to maintain SEO value and provide a seamless user experience. Technical SEO considerations are integrated at every stage, from site architecture to performance optimization, to maximize visibility and long-term growth.

How long does a website redesign project take you agency to build?

Most redesign projects take 10–16 weeks from kickoff to launch. This timeline covers the entire process of the redesign project, from initial planning and strategy to the final launch. The timeline depends on your site’s size, complexity, and how quickly you’re able to review and approve content or design along the way.

What’s included in efelle’s website redesign services?

You get a full-service team: digital marketing strategy, web design, copywriting, website development, SEO setup& even digital marketing services. We create a comprehensive website redesign plan to guide your project from start to finish. If needed, our team can migrate your site to a new platform for improved performance and scalability. We also train your team on how to manage the site after launch. No handoffs. No guesswork. Just a complete solution tailored to your goals.

Can I update the new website myself?

Yes. We build your site in a content management system (CMS)that makes it easy to update pages, publish blog posts, add team members, and more—without calling a developer every time.

Does your agency take on eCommerce website redesign projects?

Absolutely. We specialize in custom eCommerce website redesigns that go beyond aesthetics. Our team focuses on creating scalable, conversion-driven online stores tailored to your brand and business goals. We work with platforms like BigCommerce, Shopify, WooCommerce & Adobe Magento -we offer both composable eCommerce and headless eCommerce solutions to deliver flexible solutions that grow with your business. Learn more about our approach to eCommerce redesigns here.

How much does a website redesign cost?

Pricing depends on your site’s size, functionality needs, and content requirements. We break it down for you on our What Does a Website Project Cost page, here so you can see what to expect.

What makes efelle different from other web design agencies?

We focus on strategy before we touch design. That means we start by understanding your business, your audience, and your goals—then build a site that supports all three. We pay special attention to visual aspects and design elements, ensuring your website is cohesive, visually appealing, and aligned with your brand identity. Following your brand guidelines is a key part of our process, helping maintain consistency in colors, fonts, and messaging across the redesigned site. Plus, everything’s done in-house by our Seattle team.

Can you redesign a website that was built on WordPress, or any other CMS platform?

Yes. Whether you’re using WordPress, Squarespace, Wix, or a custom CMS, we start by evaluating your current site to determine the best approach for your site redesign. If your goals require a full rebuild, our team can also create a brand new website tailored to your needs. We’ll make sure you end up with something your team can manage long-term.