July, 2017

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Why Social Media Optimization Matters


Jessica Bryant

Everyone knows that search engine optimization (SEO) is critical for businesses to thrive, but did you know that it's only one small piece of a much larger puzzle? More and more, customers are coming across new businesses via social media platforms. For this reason, savvy marketers must also prioritize social media optimization, or SMO. read more

SEO: 8 Major Google Ranking Signals in 2017


Fred Lebhart

SEO is a complex, multidimensional, ever-evolving science. It's only natural that you can't focus on every detail...and you don't have to: if you prioritize your efforts, focus on the eight factors above, and remember to watch competitors closely, you're sure to come out ahead of them in the SERPs. read more

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