March, 2016

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Incorporating Video into Your Social Media Marketing


Fred Lebhart

An increasingly crowded social media marketing landscape can make it difficult for an organization's message to stand out. It's easy for traditional messaging methods to come off as just more cookie cutter communications, therefore making it much more likely that your target audience will ignore you. read more

Is It Time for a Brand Refresh?


Jessica Bryant

It's common knowledge that a company's brand is its public face. In effect, it is the persona of an organization. The brand extends to the many different vehicles by which a company communicates out to consumers. It is represented in such things as marketing collateral, letterhead, signage, social media, and perhaps most primarily, in the logo of a company. read more

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