July, 2012

Pay-per-click advertising, or PPC advertising, can produce profitable results for some small businesses, but not all of them. The process of finding and bidding for targeted, relevant keywords that generate affordable leads and sales may be too risky and costly for small businesses with limited marketing budgets. read more

Law firm marketing isn't an option - it's crucial if you want your law firm to survive in today's competitive market. The creation and distribution of press releases is an effective way to get your law firm's name in front of thousands of prospective clients. Press release marketing also improves your search engine visibility, drives more traffic to your law firm's website, and helps your law firm generate more publicity. Here are some tips for marketing your law firm effectively with press releases. read more

Good design has the potential to achieve impressive results for your law firm, while bad design could lead visitors to assume that your law firm is incompetent or poorly managed. Just like you wouldn't let your law firm's physical location get messy and run-down, you shouldn't let your law firm's website get outdated, either. read more

We've met with a lot of clients whose understanding of search engine optimization is minimal. However, most people do have a general understanding that showing up on the first page of Google search is 'pretty important', but... just how important is it? read more

Up until fairly recently, law firms didn't take social media seriously. But that has changed. According to a recent ALM Legal Intelligence report, 85% of leading law firms in the United States use social media and social networking as part of their overall promotional strategy. What’s more, 49% of the law firms surveyed in this report stated that blogging and social networking initiatives generated new business leads. read more