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3 Things Every Good Mobile Site Needs


Rheena Stirm

Basically every indicator points to the fact that mobile browsing is only becoming more and more prevalent, so a mobile responsive site is one of the most important investments a company can make. read more

Email Capture: To Pop-Up, Or Not To Pop-Up?


Rheena Stirm

A strong, robust email list is one of the most valuable assets a company can have. Not only is an active email list is a great indicator of the true size of your audience, but it can also add up to real conversion -- email marketing is estimated to be as much as 40 times more effective than social media if it's done right. read more

Lights, Camera, Action!


Rheena Stirm

Not since the golden age of the silver screen have audiences been captivated by entertainment. No, it isn't a new television show, or a blockbuster movie, it is the growing trend of video marketing. If you've heard the term viral, then folks, that is what I am talking about. read more

How Mindful Is Your Marketing? Truly Connecting with Your Audience


Rheena Stirm

If you're marketing to the high tech sector, the marketing tactics that work so well for most demographics could be your undoing. Those in the tech industry are bombarded with marketing messages to the point they have become not just blind and deaf to them, but often disdainful of them. If you want your products to win a share of this audience, your marketing must truly connect. read more

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