August, 2012

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Fred Lebhart

5 Ways Ecommerce Businesses Can Use Video Marketing to Increase Sales

Video marketing is an excellent way to increase ecommerce sales. Unlike traditional TV ads, online videos don't interrupt customers. In fact, videos enhance the online shopping experience. Over 800 million unique users visit YouTube each month and 4 billion videos are viewed on the site each day, which tells us that there's a huge audience ready to consume online video content. So, how can you, an ecommerce business owner, convert browsers into buyers with video? Here are 5 ideas for doing just that. read more

Fred Lebhart

How to Prevent Shopping Cart Abandonment and Complete the Sale

The holiday season is just around the corner, so there's no better time than now for ecommerce business owners to minimize shopping cart abandonment and ensure that more purchases are completed. According to Baymard Institute, 65.95% is the average documented online shopping cart abandonment rate. read more

Kerry Sweeney

How to Reduce Your Ecommerce Website's Bounce Rate

Spending thousands of dollars building a feature-rich ecommerce website, only to discover after launch that most people leave immediately after entering your site is extremely disappointing. If a high percentage of visitors leave your website without navigating to another page, it means that your website has a high bounce rate. And while high bounce rates are bad news for any website, they're especially troublesome for ecommerce stores. read more

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