Online Marketing and Web Design Blog

We've just wrapped up another holiday shopping season and retail numbers are still being crunched to determine whether the holiday season can be considered a success. Preliminary figures from MasterCard SpendingPulse indicate that overall holiday sales jumped about 7.9 percent when compared with 2014. And Forbes reports that Cyber Monday (November 30, 2015) pulled in a whopping $3 billion alone! read more

Though views and attitudes about blogs have changed over the years, one thing remains consistent: A blog is a great way to drive traffic to your site, by offering SEO-strong, regularly-updated material for Google to grab and serve up to searchers. But as Facebook and Twitter begin to refer more and more traffic to sites, it's important that marketers also focus on creating blog content that's scalable to the particular needs of social media. read more

BASE By Pros connects student athletes with pros and provides expert, personalized instruction. Mitch Canham, former Major League Baseball player, not only founded the company to help young athletes reach their maximum sports potential, but to build character and work ethic that will follow them throughout their lives. read more

Though the ball dropped some time ago, that doesn't mean you should drop the ball on your marketing efforts this year. The month of January is a great time to reflect on the previous year's efforts and attempts, and address any problem areas you may have had. read more

Every year brings with it new design trends. 2015 was the year of endless scrolling, 2014 was all about flat design, and 2013 gave us social media badges and minimalist landing pages. But if you're considering a new website—or trying to figure out if yours will stand the test of another year—you may be curious about what the hot trends of 2016 might be. read more