Fred

Does your company have abandonment issues—specifically, cart abandonment issues? You're not alone; cart abandonment rates of over 70% are extremely common. So what can you do to get customers to click all the way through until the final purchase this upcoming Black Friday? read more

If you're a regular blogger—diligently plugging away, week in and week out, keeping your content updated and fresh—it can be extremely disappointing to look at the metrics and see no movement. Really? Only 20 people clicked on that post? How can that be? read more

Keeping a blog going can be taxing. Generating ideas takes time and energy, and some days you're just flat out of things to write about. Fortunately, there's a never-ending well of potential blog post ideas that floods into your Twitter timeline and Facebook feed every single day - the news. read more

It's happened to almost everyone in content marketing. While reporting the ROI of your most recent campaign to your bosses, they pause for a while and ask why you aren't using other platforms. You just don't feel like you have time to add yet another content marketing platform right now and, besides, your current strategy is working. Do you adopt and expand to new platforms? read more

When we think about user experience design, we're often thinking about the way an experience feels to a user and the decisions it prompts a user to make. But, argues UX psychologist John Whalen, these represent only two of the driving forces behind a user's experience. There are four other "minds" that contribute to whether or not a design is effective. read more