Online Marketing

Quite a few law firm websites are still stuck in the 20th century. For the most part, they are basically electronic pamphlets meant to supplement face-to-face business development and networking methods. Most law firm websites aren't aimed at generating new client leads. read more

When looking at how different generations consume content online, find specific similarities and differences that can help you create more focused and targeted content, or appeal to a broader audience. read more

Google Analytics isn't just a tool intended to demonstrate how much traffic is moving through your website, or what your highest ranked pages are, or how your marketing efforts are performing. No, it is so much more and if your business isn't using it you are sorely missing out. read more

In today's social media-powered, "the customer is always right" world of commerce, it can be difficult for small business owners to navigate the hazardous waters of social media customer complaints. read more

A user scenario is a mental picture of how an imaginary user will interact with a given user interface. Creating a strong user scenario that considers user personality types and goals can help create web pages that are easy to use and more engaging. They allow you to consider how users will interact with a design before you set it into motion. read more