Online Marketing

Craig Williamson, owner of MM Comfort, chose efelle to create his company's newest geographically targeted lead generation website to reach the Bellevue and Redmond areas. He is looking for a website that will stay consistent with his current site's look and feel but give quick relevant information. read more

Mobile marketing, social media, and content marketing dominated the legal marketing landscape in 2013. It was the year that many law firms ramped up their Facebook/Twitter marketing strategy, started updating their blogs on a weekly basis, and developed a mobile website. read more

Techniques for boosting your site's visibility in search engine results are always changing and there's always something new to learn. On-page elements are a part of SEO optimization that has changed the most. Keywords need not be so specifically targeted anymore, metadata is much less important and images are becoming increasingly important. It's time change the way you think about images to take advantage of these changes. read more

Many businesses put off website redesign because it can be time-consuming and costly. However, failing to redesign your website will cost you more in the long run. The Internet is always changing, so web technologies that were all the rage just a few years ago could be totally out of date today. Take Adobe Flash, for example, which is well on the path to extinction. If your website looks outdated and is difficult to use, visitors will simply leave and head to a competitor's site instead. Web surfers often assume that a website offers nothing of value if it looks too old school. read more

Snoqualmie Ice Cream has been a leader in the ice cream industry in the Pacific Northwest for many years. They separate themselves from competitors with their dedication to only using the best home grown ingredients to produce their ice cream. They pride themselves on the way they treat each customer and employee. Snoqualmie offers their product to hundreds of retail groceries, restaurants, and ice creams shops across the Pacific Northwest. Their factory is right next door to their famous Snoqualmie Ice Cream Cafe in Maltby, WA. read more