Social Media Management & Marketing

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Five Rebrands that Make All the Difference


Sydne Streich

Trying to keep up with the Joneses may sound exhausting, but companies that are willing to rebrand now and then can get ahead in their highly competitive markets. Here are a few recent rebrands that we're loving. read more

Why You Need to Care About Web Accessibility


Courtenay Adams

At efelle creative, we prioritize accessibility—ie, making our websites usable for all users. I recently sat down with Mat Harris—front-end web developer and resident accessibility nerd—to discuss the ins and outs of accessibility. read more

Social Media: What Platforms Are Best for Your Business?


Tessa Wuertz

Whether you should be engaging with a certain social media platform depends on your target audience, marketing goals, and industry. We decided to put together a little breakdown of the major social media platforms, their primary audiences, and what features each platform offers to businesses to help them get a leg up on the competition. read more

Why Social Media Optimization Matters


Jessica Bryant

Everyone knows that search engine optimization (SEO) is critical for businesses to thrive, but did you know that it's only one small piece of a much larger puzzle? More and more, customers are coming across new businesses via social media platforms. For this reason, savvy marketers must also prioritize social media optimization, or SMO. read more

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