10 Tips for Improving the Results of Your Email Newsletter Marketing Campaign
10 Tips for Improving the Results of Your Email Newsletter Marketing Campaign
Generate more leads and sales with an effective email marketing strategy.
Email newsletter marketing has become a crucial method for many small businesses to stay in touch with their customers and promote their products and services. When done right, email marketing has the potential to build customer loyalty and increase sales, but learning to do email marketing properly does take some practice. Here are 10 tips that will help you improve the results of your email newsletter marketing campaign.
1. Always get permission
Never send people your email newsletters without their explicit permission. Otherwise, people will report you for spam, ignore your emails, or opt out, vowing to never sign up for your email newsletter again. Confirm email newsletter subscriptions with double opt-ins to ensure that everybody on your subscriber list truly wants to be there.
2. Set your readers’ expectations
When promoting your email newsletter, tell potential subscribers exactly how often you plan to email them and what your emails will contain, so they know exactly what to expect.
3. Send branded emails
Make your emails look professional by having custom branded email newsletter templates designed for your business. Every email you send should reflect your brand image.
4. Encourage interaction
Ask compelling questions and encourage readers to provide you with feedback about your newsletter content on your Facebook page or blog. Doing so will help you grow your social media presence, build a community around your website, and get valuable feedback.
5. Make it easy to unsubscribe
If you make it difficult for users to unsubscribe from your email newsletter, they might start flagging your emails as spam, making it difficult for your emails to reach people’s inboxes. To prevent that from happening, make your email newsletter’s unsubscribe links easy to find.
6. Segment your list
Rather than sending the same email messages to everyone on your list, consider segmenting your list into different groups and then sending tailored messages to each group. Targeting your messages will increase engagement levels and improve the results of your email marketing efforts.
7. Take your subscribers’ feedback into account
Using real-time reporting tools, determine which emails get opened the most and which links people click on the most frequently. Furthermore, ask your email subscribers for their suggestions and ideas. You can use all of this information to improve your email marketing campaign.
8. Send no more than one email per week
People who have subscribed to your email newsletter obviously want to hear from you, but that doesn’t mean you should bombard them with multiple emails every day. Send your subscribers no more than one email per week. Some people even think that weekly emails are too much. You may find that your subscribers are satisfied with receiving just one or two emails from you each month. Again, take their feedback into account!
9. Focus on building customer relationships
Don’t only send out emails designed to hawk your products or services. Customers usually don’t mind receiving promotional messages every now and again, but if that’s all you send, you’ll have trouble growing your subscriber base.
Write value-packed email newsletters with information that your customers want and need. Useful, informative email newsletters will position your company as an expert source as well as strengthen your brand identity and credibility.
10. Measure the success of your campaign
Measuring the success of your email newsletter marketing campaign is vital to determining what works, what doesn’t, and how you can continue to improve upon what you’re doing.
Power up Your Promotional Efforts with Email Marketing
Tap your existing customer base for additional business and capture more leads through your website with efelle’s email newsletter marketing system, efelleNews. efelleNews enables you to generate custom branded emails, segment your audience, and manage your email list with ease. For more information about how efelleNews can streamline the email marketing process, give us a call at 206.384.4909 or fill out our online contact form to set up a free consultation!