eCommerce Marketing

Tessa Wuertz Posted by Tessa Wuertz on September 30, 2019

3 Easy eCommerce Emails to Delight Customers After the Sale

3 Easy eCommerce Emails to Delight Customers After the Sale

A successful eCommerce email marketing strategy is easier than you think

A customer has made a purchase from your eCommerce store - hooray! But, we're here to let you know your effort shouldn’t end after a customer makes a purchase, but don't worry it's easy from here! Since happy customers are some of your best promoters, making sure they’re happy is crucial! But it doesn’t have to be a ton of work for you either. There’s a happy medium including automation that can send the perfect amount of emails to make sure your customer is happy and informed, but not annoyed. 

Here’s three quick emails you can put together to delight your client after they make a purchase:

1. Order Received

Once you’ve received an order from a customer, let them know that you’ve got it in your system. 

Few things are as worrisome to a customer if they input their credit card information to pay for something and hear nothing to confirm what they’re spending on. This doesn’t just have to be your plain old email either, you can add personal touches like letting your customer know who is packaging their order or how excited you are about their order. Provide a place for immediate contact on this email as well in case they want to make any changes. 

2. Order Shipped Email 

After you’ve shipped out the order, be sure to send out an email that lets your customer know to expect it soon. Include the tracking number clearly and visibly along with expected delivery date if you’re able to calculate. If the customer ordered multiple products and you aren’t able to deliver them together, make sure you denote which one’s being shipped. 

Here’s a great example of an order shipped email from Madewell.


3. Follow-Up Email Post Delivery

Make sure that everything came in one piece, on time, and without any issues. Making sure that your client is happy right off the bat shows that you care and aren’t there to just take their money and run. Send out an email once delivery is confirmed. 

Depending on the voice of your company, now’s the time to celebrate with your customer! Ask them if they love it, tell them they’re going to look awesome - wearing, sitting, using, etc -  the product. Making a personal connection will build trust with them for future marketing emails.

On this email make sure you include contact information like your customer service line, your email, and a link to your FAQs. If for some reason your customer is unhappy, it should be as easy as possible for them to reach out to your team or make a return. 

*Hot Tip: Not able to provide free return shipping? If you have a brick and mortar store, offer free in store returns. It’s a win-win, giving you both a free option for returns, as well as gives an associate in the store to offer an alternative for the customer to make sure they’re happy.

Want some help with your eCommerce email marketing strategy? 

We promise it's easier than you think. Our team can create a specialized system custom to your business that can make sure each customer is as happy as a clam! Reach out to us via our contact form, shoot us an email at [email protected], or give us a call at 206.384.4909!