Online Marketing

Tessa Wuertz Posted by Tessa Wuertz on December 05, 2019

4 Rules to Make Your Social Media Efforts Worth It

4 Rules to Make Your Social Media Efforts Worth It

Social Media Tips and Tricks For Your Business

Depending on the type of business you are running, having a social media presence can play a big part in your business in helping you grow, maintain relationships, and build your brand story.

As a relatively new aspect of marketing that is constantly changing, it can be difficult to nail down a strategy as a small business that doesn’t have a dedicated marketing team. You may be putting in effort and not seeing a ton of results, so we are going to share a few of our rules to make your effort worth it.

1. Post Frequently

When we say post frequently, it doesn’t mean you need to be attached to your phone and constantly responding, but consider what is both doable and helpful for your business. For some, they’re able to post everyday, while for other businesses, it’s once a week. The important thing is that you are able to keep up with the frequency, and it’s something that your users can expect.

2. Respond to Comments

The goal of you posting on social media is to engage people with your brand, so when they do, you should respond back! Whether it’s a positive comment you are thankful for, a funny comment you like, or a negative comment that you respond to, it’s important for users to feel like their contribution and engagement is being seen.

3. Tailor your Posts to Each Platform

Whether you believe it or not, there’s a difference in the audience and way that information is consumed on each platform.
Here’s a few things to consider for each platform:

  • LinkedIn: For us, this is a more professional network and we tend to keep the content most specifically to helpful blogs and content, as well as professional company news. You should consider what type of audience you are speaking to and what information will be most relevant to them. 
  • Instagram: Instagram is a beast of it’s own - mostly useful for service businesses to share culture news and build rapport, while eCommerce businesses can benefit greatly from product photos, direct shopping, and word of mouth marketing.
    For Instagram, it’s more difficult to share links on posts, so we recommend divvying up info on slides, using a software like, or sharing links in stories (which is only available if you have above 10k followers.)
  • Facebook: We like to think of Facebook as a mix between Instagram and LinkedIn - it typically gets the content that we post from both platforms - sharing both the culture and helpful articles. This is a great place to interact with your community by joining groups, communities, and following relevant businesses in your space.
  • Twitter: Twitter is a space that is much more casual and made for conversations about articles, tweets, and photos. It’s a much more informal platform that can show more personality of your business. You can respond to articles, newsworthy events, or share about company or industry updates. 

We wrote a whole blog about deciding on the best platforms for your business that you can check out to learn more.

4. Use Your Voice

You don’t have to try and be someone you’re not on social media. We often see businesses whose brand look and voice sound completely different from their website and who they are as a business. There’s no reason to do this and makes it confusing for your users - we promise that people will like you for who you are! This is a great chance to show users the people behind your business, which can help you differentiate your brand over your competition. 

Keep these tips in mind when you’re posting on social media and remember, you can adjust your strategy at any time. 

Want more help with your social strategy? 

We can help! We've got a team of digial strategists ready to help you nail down the best platforms to use, help you create content, and show you how you can build your business. Fill out our contact form here and one of our team members will reach out.