Website Design & Development

efelle media Posted by efelle media on February 23, 2012

5 Reasons Your Business Needs a Mobile Website

5 Reasons Your Business Needs a Mobile Website

mobile usage is growing day by day with the rising popularity of smartphones and mobile devices.

mobile web design seattleThe web is no longer limited to desktop computers. An increasing number of consumers are using their mobile devices to access the internet. As a business owner with a website, this means that you need to address whether your website's mobile user experience is up to par. It's important for businesses to establish a presence on the mobile web because it has become a vital part of their customers' lives.
 

Outlined below are 5 reasons your business needs a mobile website.

The number of mobile users is growing by leaps and bounds
According to mobiThinking, half a billion people accessed the mobile web in 2009 alone (http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats). What's more, many mobile users are only mobile-only, meaning that they do not use a computer to access the web. In the US, approximately 25% of mobile web users are mobile-only.

Your regular website isn't appropriate for mobile devices
In order to improve your website's mobile user experience, it's necessary to create a website designed specifically for the mobile web. Because mobile devices have such small screens and mobile users are typically on the go when they access the web, certain features and content should be prioritized on your website. It's also important to reduce your site's levels of hierarchy, so users don't get lost. Other things to avoid when building a mobile website include pop-up windows and using too many images. Ultimately, your mobile website should be simpler than your regular website, so it doesn't overwhelm or confuse visitors.

More and more people are shopping on their mobile devices
Millions of people aren't just using mobile devices – they're shopping on them, too. According to a survey of 5013 US smartphone owners carried out by Google/Ipsos, 4 out of 5 smartphone owners use their smartphone to help with shopping. Among those surveyed, the average annual spending on mobile purchases was $1300. The top retailers in mobile commerce include eBay and Amazon. Consumers bought and sold over $2 billion worth of merchandise on eBay via the mobile web in 2010. According to Amazon.com CEO Jeff Bezos, customers around the world have ordered more than $1 billion of products from Amazon using a mobile device between July 2009 and July 2010.

Mobile devices will overtake desktops within five years
Mobile web usage is expected to double within the next five years, meaning that mobile will become the most popular way to access the web. Let's put it this way: in the future, most of the people who visit your site will be accessing it from a mobile device.

Google has a separate index for mobile content
Google has a separate index for mobile content. And because the mobile index is much smaller, it's a lot easier to achieve high rankings for mobile websites than it is for regular websites. That means you're far more likely to rank for competitive terms in your industry if you build a mobile website now, while the index is still small. In just a few short years, everybody will undoubtedly be fighting for the top rankings in Google's mobile index, so build a mobile website for your business while the going is good.

 

Looking for a Mobile Web Design & Development Firm?

It's not a matter of if you'll get a mobile website – it's a matter of when. Seattle mobile web design & development firm efelle will design a powerful, user-friendly mobile website for your business, so you can take advantage of the mobile web's explosive growth and stay ahead of the competition. For more information about our mobile web design & development services, give us a ring at 206.384.4989 (toll-free: 800.277.5330) or fill out our online contact form to get in touch with a mobile marketing specialist today!