Online Marketing

Marc Takeuchi Posted by Marc Takeuchi on March 03, 2015

5 Ways to Keep Customers and Clients on Your Web Site

5 Ways to Keep Customers and Clients on Your Web Site

Nowadays your website is the face of your company, here is some ways to keep people on it.

Your website is a reflection of you and your business. This means that it should reflect easily and efficiently what you are offering and how the visitor can get it. You only have a couple of seconds to capture your visitor’s attention and get them to click through to other parts of your site. Keeping the user’s attention on your site and their finger off the mouse will depend on 5 main factors.

  1. Know your audience.
    The first thing to consider is your average user. Who’s coming to your site? What are they looking for? What keywords did they use to find you? This will make a major difference in the way your site is structured, the content used, and the general aesthetic of the site. Young professionals will be looking for different things than a new mom or retiree.
  2. Keep it short.
    If your content is difficult to understand, or poorly written, you will lose a user’s attention and therefore their business. Users are most likely scanning multiple sites one after the other, and if yours isn’t easily and quickly understood, they will move on. Long, verbose paragraphs are a no; short lists with breaks and bullet points are a yes! If your users go deeper into your site, then you can expand on details they are obviously interested in.
  3. Get engaged!
    No not with a ring. With awesome design components! Besides having a modern, professional-looking site, you should also promote interaction on your site. This might include videos, movements that come to life when you hoover over buttons, rotating testimonials or pictures, etc. Now, too much of these functions might do the opposite effect and overwhelm your user so they click away. Use these components sparingly so your site still looks clean, but engaging. The main point is to get them to click through to other pages of your site to learn more.
  4. Speed up.
    This one is pretty obvious. Your site’s visitors don’t have all day to wait for your site to load. If your site takes more than 4 seconds to load, your user is gone. A slow load time says one of two things to a user – you have way too much going on to load, or you have a lack-luster server. Either way, it’s not attractive to your visitors.
  5. Go Mobile.
    Over the last year, people using their mobile device to view a web page rather than a PC have doubled. If you don’t have a mobile version of your site (or a responsive site), your website will look a lot worse on a phone or tablet. “Responsive” web design allows your website to format and shuffle content around depending on the width of the device it’s being viewed on. Hubspot reported that 67% of users are more likely to buy from a website that is mobile-friendly. Make sure your site is viewable and easy to use no matter where your visitor or customer is coming from.

Want help improving your website's user experience?

Let us show you the many ways we can help you enhance your marketing with web design. With years of creative, technical and marketing expertise, our team can help you reach your marketing and design goals with options you probably didn’t even know existed. Call us at 206.384.4909 or use our online contact form to arrange for a free web design consultation.