Website Project Launches

Rebecca Blake Posted by Rebecca Blake on March 30, 2022

B2B Website Redesign for OBI Seafoods

B2B Website Redesign for OBI Seafoods

We’ve Launched a Brand New Website Redesign for Seattle Commercial Seafood Company

About OBI Seafoods

OBI Seafoods is a leading producer of fresh, frozen and canned wild Alaska seafood, operating 10 processing plants in all major seafood producing areas of the state. The company headquarters are in Seattle with an additional office in Tokyo.

The company was formed in 2020 through a merger with Ocean Beauty Seafoods and Icicle Seafoods, two of the oldest and most successful seafood companies in Alaska.

Goals for B2B Website Redesign

For this B2B company’s website redesign, we had the following goals:

  • Speak to the heritage of OBI Seafoods
  • Create a unique and custom design
  • Showcase products, blogs, and locations effectively


Website Design & Functionality Highlights

Our design team enjoyed getting to work on developing a unique, custom website for OBI Seafoods. That included creating a timeline graphic that could speak to the company’s history in a visually appealing manner. Our graphic design team also developed custom icons for seasonality and harvest times. There’s even an interactive map on the locations page to showcase OBI Seafoods’ presence in Alaska.

This B2B website was developed on FusionCMS. That allowed for the customization that this company wanted and to efficiently showcase blogs, products, and locations.


Interested In Your Own B2B Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.