Website Design & Development

Marc Takeuchi Posted by Marc Takeuchi on May 18, 2011

How To Use Landing Pages for Higher Conversions

Use High Performance Landing Pages for Higher Conversions

targeted website landing pages can result in higher conversion rates & lower cost-per-click.

The goal is to create a closely coupled relationship between the ad and the content of your landing page, which increases the message match for humans (reducing bounce rate) and Google (higher Quality Score and Ad Rank).  Successful PPC campaigns are about more than simply choosing ad words that attract the attention of your target audience. Many marketers falter in the "what happens next? post-click phase, and a big reason for this is sending paid traffic to the wrong type of page.

Roughly 80% of paid search traffic is sent to one of the following page types:

  • The company homepage (most common)
  • A sign-up or registration page
  • A shopping cart page
  • A product detail page

If you fall into this category then your highest converting call to action is likely to be the back button on your browser ? which means you are wasting money.

This stat also means that only about 20% of traffic is being sent to promotion specific landing pages, which is crazy. Most marketers know that landing pages improve conversion rates, but did you know that they can have a big impact on Google?s decision of your quality score (QS) ? translating into a reduced cost-per-click (CPC)?

Simply put, you should send PPC traffic to landing pages whenever possible -following is a fancy infographic from Oli Gardner to illustrate exactly why:


GET EFFECTIVE landing pages for your business website

You need effective online marketing, and we can help!  Given the dramatic ROI of having multiple targeted landing pages, why do three out of four B2B companies still send clicks to the home page? The main reason is a lack of resources ?and getting time from web developers is the most difficult resource to get.   As a solution, companies can leverage products like our CMS and LeadGen platform to expedite the process ; contact our team today at 206.384.4909 or by using our fancy website contact form to get started!