Is Amazon Pay a Good Idea for Your eCommerce Store?
Should You Implement Amazon Pay Onto Your Store?
Lately, we’ve been hearing all sorts of questions surrounding the ways our clients can optimize their eCommerce stores. We like to make custom recommendations to our clients based on what specifically they’re looking for - whether it’s upselling options, conversion rate optimization, or abandoned cart email sequences, there are plenty of options out there.
While it depends on what you’re looking for, one of the easiest ways to optimize your store is to introduce a payment gateway on your site users are already familiar with.
At efelle, our favorite recommendation is using a system like Amazon Pay. Why Amazon Pay? Let’s share a little bit more about it.
What is Amazon Pay?
Amazon Pay is a payment processing service that allows users to pay for something using their Amazon account on other online stores.
How does it work?
When customers add something to their cart or are in the checkout, they’ll have the option to click the Amazon Pay button.
From there they are redirected to an Amazon hosted web page to sign in (if not already) using their Amazon Credentials.
Next, they’ll return to your site to review their order and be able to check out. They’ll receive a receipt from Amazon Pay, while the merchant will also receive notification of the order and the user’s information.
What are the benefits?
The benefits are apparent for both the shoppers and the business.
- For the shoppers, they are able to check out much quicker and don’t have to input their information if it’s the same as their Amazon account. Instead of manually typing out their shipping address, billing address, and credit card information, they can simply press “Pay with Amazon Pay.”
- For the business, implementing Amazon Pay can increase conversion rates because users are able to check out faster, resulting in less abandoned carts. Unlike some payment processors, you’re also getting the information from your customer still, so you’re not losing that precious customer data for marketing.
We also see benefits in building trust with customers when you use a system like Amazon Pay, which lends credibility to your brand.
Do people actually use Amazon Pay?
Any Amazon Prime member is able to use Amazon Pay, giving you a wide net of an audience. Don’t believe us? According to Digital Commerce 360, Amazon Prime had over 112 million members in the US. That’s more than a third of the population of the entire United States. So you can take a wild guess and say that your target market is probably using Amazon Prime at some level, and will most likely use Amazon Pay.
As continued growth in trust of Amazon grows, we’ll continue to see benefits
Is there a cost to Amazon Pay?
Yes. Amazon Pay fees are transaction-based and consist of both a domestic processing fee and an authorization fee.
- Domestic Processing Fee: 2.9% (3.9% if payment is issued outside of the U.S.)
- Authorization Fee: $.30
How Do I Install Amazon Pay?
We can help! Fill out the form below and we’ll walk you through the process step by step and get you set up quickly!