Law Firm Websites

Rheena Stirm Posted by Rheena Stirm on June 27, 2012

Law Firm Blogging Tips

7 Blogging Tips to Help Lawyers Find More Clients and Increase Revenue

Attract more attention to your website with these legal blogging tips.

Blogging is a crucial aspect of any lawyer's online marketing campaign. Blogging helps attorneys improve their websites' search engine rankings, attract new clients, keep their websites up-to-date, and provide valuable content to clients and potential clients. According to a survey carried out by HubSpot, 57% of respondents reported that they have acquired customers through their company blogs. To make the most of your legal blogging efforts, keep these 7 tips in mind:

1. Publish consistently

One of the biggest mistakes that lawyers make when it comes to blogging is not publishing posts on a regular basis. Search engines reward websites that are updated regularly with higher rankings. Consistent posting is also what keeps readers coming back to your blog. If you don't post often, readers will think that you’ve abandoned your blog or that your website is outdated. As a rule of thumb, post at least once per week to keep both readers and search engines satisfied.

2. Pick a niche

Don't position yourself as a jack of all trades, master of none. A generic law firm blog will likely produce lackluster results. To stand out from the crowd and to drive more targeted traffic to your website, create a legal blog that focuses on a specific niche. For example, rather than creating a general blog about personal injury law, create a blog about car accident laws or about personal injury law in your specific geographic region.

3. Engage your readership

Ask open-ended questions, encourage people to comment, respond to comments promptly, and initiate discussions in order to engage and grow your readership. Show readers that you appreciate and value their feedback. If people visit your blog and see that there are comments, they'll be more inclined to participate.

4. Let your personality shine through

Don't write blog posts using a stiff tone of voice that puts people to sleep. Let your personality shine through in your writing (while remaining professional) to connect with your readers on a more personal level.

5. Craft catchy headlines

Write catchy headlines that grab people's attention in order to drive more traffic to your website from search engines and social networks. You should also include a target keyword in your headlines to boost your site's search engine rankings.

6. Optimize your blog posts for target keywords

While it's essential to write content that's valuable to your target audience, it's also important to optimize your content for target keywords to ensure that it will get found in search engines. Incorporate your target keywords into your blog writing without making it sound unnatural.

7. Use multimedia content

People are drawn to visual elements, so incorporate relevant videos and images into your blog posts. Doing so will drive more traffic to your website via image and video searches.

Hire efelle to Help You Build a Successful Legal Blog

If you're an attorney who would like to experience the benefits of blogging, consider hiring efelle to assist you. We offer a full range of services that can help you build a successful blog, from search engine optimization, to web design for law firms, to social media marketing, to blog writing. For more information, give our legal marketing specialists a call at 206.384.4909 or fill out our online contact form to set up a free consultation.