Company News

Adrianna Ovnicek Posted by Adrianna Ovnicek on December 08, 2017

Stylish Lindsay Phillips Launches eCommerce Website!

Stylish Lindsay Phillips Launches eCommerce Website!

Originally known as "Switchflops", the Lindsay Phillips shoe evolved from a high school art project designed by the company's namesake, Lindsay Phillips, into a company offering a wide variety of customizable shoes. The Lindsay Phillips brand continues expanding and designing for fashion that is easy, comfortable, and adorable. The company’s tagline? Change your look, not your sole!™


Design Needs

As an eCommerce website, design and functionality go hand in hand. The design needs to be user friendly that allows for shopability as well as create click-to-conversions through the website. Another aspect of design that efelle considered was the seasonality that eCommerce websites must face. Our designers were able to create a layout that stays on brand for Lindsay Phillips but is also adaptable to the changing mastheads for each season.lp-quick-view-.png

When Lindsay Phillips first came to us they were in  place of growth and expanding their shop towards children's shoes. With a huge amount of products, they wanted a website that allowed for few clicks and easy navigation. Our design was able to utilize features such as "Quick-View" to the design. 

If anyone knows about customization, it’s Lindsay Phillips, and they needed a customizable site to match their products. Offering all different types of interchangeable parts means a wide variety of products that need to be organized and displayed cleanly. Utilizing our partnership with BigCommerce, the Lindsay Phillips website is easily able to show off all of their products in an organized fashion. One of their desires was to make it easy to view and chanage out products. Through both our CMS and BigCommerce, all of the changes are easily made on one computer with no wait time for changes. 

As with all of our websites, this one was created to be responsive. This is a crucial aspect in the eCommerce industry since you'll have shoppers on all types of devices looking at your products. lindsay-ipad.jpg

When we work with eCommerce websites, efelle understands the importance of having an attractive and easy to navigate website that has great UX, on both the consumer and business' side. We know it's not your job isn't to be slowed down by a confusing website interface, it's to sell your product. That's why we combine our expertise in all aspects of web design to grow your business while giving you the tools to leverage that new growth. 

Is your eCommerce website creating more work than it's helping? Let us show you the benefit of combining great design with amazing functionality. 

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