Website Project Launches

Marc Takeuchi Posted by Marc Takeuchi on February 14, 2019

Sales and Marketing Research Firm Has a Brand New Website

Sales and Marketing Research Firm Has a Brand New Website

Fresh and Bright Professional Service and Resource Listing Website for Sales and Marketing Strategy Institute is Now Live

Bridging the gap between academic research and on-the-ground business strategy isn’t always an easy ask, but SAMS Institute does it with aplomb—and they now have a brand new website to make generating connections between researchers and business leaders easier than ever.

What We Did: Website Design and Development Achievements

The SAMS team came to efelle looking for a better way to present their ideas and offerings online. Right out the gate, we placed a focus on SEO, site architecture, navigability, and general ease of use.

To these ends, our design features crisp lines, highly readable fonts, high-contrasting color stories, and user-friendly hover effects. We also honored the client’s wish to limit scrolling and have as much content above the fold as possible without sacrificing on good design principles.


The “University Centers” page is a particular eye-grabber, featuring a full-width, interactive map in brand colors that leads off to smartly gridded locations subpages. Another highlight is the Services area: The Overview page is simply laid out and marked by colorful iconography that’s carried into the detail pages to support user recognition and ease the user journey.

For this project, we designed and developed themes and features for the homepage, locations pages, service pages, resource listings, events pages, contact pages, and more.

Let Us Take the Complexity Out of Online Marketing for Your Business

We’ve been making websites since 2005 and have won more awards and recognitions for our work than we can count. We also specialize in helping businesses craft online brand strategies that attract customers and increase leads. If you’re looking for a team to help you succeed with your online assets, reach out today. You can call us at 206.384.4909 or connect with us via our online contact form.