Social Media for Architects

Attract more clients to your architecture firm with social media marketing

Tech-savvy architects are using the Internet to connect with like-minded folks, gain a reputation as thought leaders, and of course, attract leads and clients. Every architect should be aware of social media as a lead generation tool. Social media can help you communicate information about your past and ongoing projects as well as spread awareness about your architecture firm, so you're not completely reliant on referrals for business.

Your website is the hub of your architecture firm's online presence, so you should constantly feed it with content from your blog and social media accounts. Social media is an essential part of your online marketing strategy because it keeps your online presence fresh and up-to-date and strengthens your site's search engine visibility. You can use social media marketing in tandem with traditional marketing methods to effectively move leads through your sales funnel.

Make sure that your social media marketing plan involves regularly sharing and posting images of your work. Below are some social networks that align well with the image-centric marketing needs of architects.

Pinterest

Pinterest is one of the most promising social media websites for architects – it is a great place to post images of your work. Pinterest allows you to virtually "pin" web-based images relating to specific themes.

Pinterest is an asset for architects because it allows them to share images of their work with prospective clients and organize relevant and interesting images in one place. Clients can also use images on Pinterest to help explain to architects what they want or show them products or images that they want to use.

Flickr

Flickr is a social photo-sharing site where you can share images of your work and connect with prospective clients. By joining plenty of Flickr groups and actively participating in them, you can become well known on the site and drive more traffic to your images. By properly tagging and organizing your Flickr photos, you can also get your images to show up in search more often.

Houzz

Are you a residential architect? If so,you won't want to miss out on Houzz, a social media website built specifically for interior designers, building contractors, and residential architects. Like Pinterest and Flickr, Houzz is largely an image-driven site. Houzz allows you to quickly and easily create a portfolio that shows off your capabilities as well as interact with prospects and clients. People can use Houzz to find residential architects in their area and share work they like with their connections on Facebook, Pinterest, Tumblr, etc.

Jumpstart Your Social Media Marketing Efforts with efelle

You only have one chance to make a good first impression. At efelle, we're equipped to handle all aspects of your architecture firm's social media marketing plan, from creating and branding your social media accounts to managing your social media presence and online reputation for maximum results. To learn more about our online marketing services for architects, please give us a call at 206.384.4909 or visit our contact page.

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About the Author

As Agency Director, Colin plays an active role in continuing the vision of the company while seeking continuous improvement in efelle's systems, processes and strategy implementation.

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