Company News

Marc Takeuchi Posted by Marc Takeuchi on August 23, 2018

Tokita Bethune's New Event Management and Marketing Website is the Belle of the Ball

Tokita Bethune's New Event Management and Marketing Website is the Belle of the Ball

Stunning Event Management Website Design and Development for Bellevue-Based Tokita Bethune

Tokita Bethune Inc. is an event management company based out of Bellevue, WA. They specialize in all areas of event planning and management including the following:

  • Marketing Services & Media
  • Creative Planning & Logistics
  • Sponsorship & Sales Management
  • Facility & Vendor Management
  • Athlete Exposure

Tokita’s clientele includes companies from all across the country—from Seattle to Atlanta and everywhere in between—working in a wide variety of industries.

Fun fact: Tokita recently signed contracts with the Atlanta Falcons and Green Bay Packers, and they continue to expand and grow each year.

Second fun fact: Kara Tokita and Brad Bethune are long-time clients of ours; we teamed up for the design and development of their first website way back in 2009. We recently reached out to them about a redesign, having noticed that most of their big competitors were sporting outdated websites—the timing for a redesign was perfect.

The result? A fully modern, mobile-friendly website that’s sure to get noticed.

Website Design and Development Successes

Goals for the redesign included making the site mobile responsive and beautiful across all devices. Creating mobile-responsive websites is our default process at efelle; for Tokita Bethune we achieved this objective by creating stackable content blocks, incorporating bold, high-contrast, and large font choices, and building a horizontal navigation menu that collapses into a hamburger menu on smaller screen sizes. We also optimized imagery to ensure a fast page load no matter the device—this task is critical for any website that features large imagery across its pages.


Speaking of imagery, one of our second goals was to fill as much screen real estate as possible with high-res imagery showcasing Tokita Bethune’s awesome events. We included event photos as backgrounds for mastheads and call-to-action blocks, and also created a responsive grid on the homepage that shows off photos of varying orientations—it can accommodate both portrait-style imagery as well as landscape.

Finally, a third objective for the Tokita Bethune team ws for the redesign to highlight all the clients their team has worked with over the years; this was an especially important goal as their client numbers have more than doubled since the launch of their initial site. For the new site, our team designed and developed out a special, custom section dedicated to “Featured Clients” where users can view current and previous client logos and filter them by both industry and location.


Check out the new Tokita Bethune website now!

Make a Redesigned Website Launch Your Professional Service Firm’s Next Big Event—Contact Us Today!

efelle creative is made up of digital marketing professionals that know how to make a site go from “blah” to “ah!”. We’ve been designing and developing professional service agency websites for over a decade and also have the SEO expertise to get your site noticed amid all the noise online. Whether you’re looking to add some spark to your current site or are in need of a total digital rebrand, reach out today to inquire about partnering up with our team.