Online Marketing and Web Design Blog

Michigan Army National Guard came to efelle in need of a lead gen site to use as a recruiting tool for prospective applicants. Their primary goals were to increase awareness and leads as well as make their mission more transparent to those interested in service. We were inspired by their captivating imagery, that accurately highlighted their values and image as leaders read more

Over the Line Art came to efelle with a strong brand and presence in the entertainment industry, but needed a website to facilitate continued growth and promote their unique work. read more

Naficy Plastic Surgery & Rejuvenation Center came to efelle for an upgraded site that was responsive with an easily navigable and welcoming design. The site was built on efelle's custom content management system (CMS) , FusionCMS, which easily enables the Naficy team to update and edit all of their content. read more

Cart abandonment causes online retailers a great deal of pain. How much pain? According to Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned. Think about that. For every 100 potential customers, 67 of them will leave without purchasing. How much would your revenues increase if you were capturing those sales instead of losing them? read more

Online marketing moved at the speed of light in 2015, it felt like every week we heard or read about new updates, new trends, new statistics or new strategies. As the online community grows by leaps and bounds, it is an exciting time to be a part of the developing landscape of online marketing and 2016 appears set to continue at a similar pace. read more