Online Marketing and Web Design Blog

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The Ideal Social Media Marketing Workflow
Kerry Sweeney

The Ideal Social Media Marketing Workflow

Social media marketing is a part of online marketing and public relations that companies can no longer ignore. Unfortunately, these efforts are time consuming and need attention to detail. It's important to gain as much efficiency in your workflow as possible to cut the time you spend.The following suggested workflow comes for years of social media marketing experience. It may not suit every marketer, but it will at least help you think about ways to streamline your efforts.Don't take all of these four steps on one social media site and then move to the next. You will lose insights that could be transferred among your social media outlets. Instead, do step one on each of your social media sites before moving onto step two. Consider using a social media management application to streamline your efforts. read more

Fred Lebhart

5 Ways to Improve Your Professional Services Firm's Website

Online marketing has transformed the way that professional services firms do business. Most Architecture, Engineering, and Construction (AEC) firms have brochure-style websites, but as the web evolves, it has become essential to build an interactive website that is capable of attracting targeted traffic and converting visitors into leads. Below are 5 ways to improve the results of your professional services firm's website. read more

Jessica Bryant

Why Your Architecture Firm Needs a Website CMS

Architects might be capable of designing stunning buildings and cities, but web design generally isn't their forte. One common mistake that architects make when building their own website is not using a Content Management System. read more


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